Even though PLR (private label rights) content is inexpensive compared to ghostwritten content, it doesn’t make it any less frustrating when you buy some PLR and find that it isn't the best. The good news is, fixing bad PLR is no longer a time-consuming nightmare. It’s super easy to flag and fix anything that’s either blatantly wrong for all to see or something that’s just not your style or preferences. That’s really what PLR was meant to be – something editable. Many PLR vendors have a typos, bad grammar or just didn’t do something to your expectations. But others really miss the mark in a sloppy manner. I’m going to show you how to make any PLR pack work well for you, without a long investment of time on your part. This will work for both text packs and video bundles you might buy. From this point on, you won’t even bat an eye if something feels “off” when you unzip the files and see what you’re working with. Let’s go over a simple step-by-step process you can adopt. Step 1: Do a Quick Assessment to See What You Bought Depending on how much is in the bundle, you want to randomly pick a few things to check out. If there is all one type of content, like short-form videos, pick a few to watch. If it’s all articles, open 2-3 but not all in a row in the file – jump around. What’s your gut instinct as you look at it? Is it decent? Cringe-worthy? Jot down the immediate issues you see with it. This isn’t time for deep editing. Just for you to figure out what’s wrong. Sometimes it’ll be a big issue with language. Many foreign PLR sellers don’t translate the content well into English, so it needs an overhaul. Or maybe it’s British English where the spelling or even vocabulary is off slightly from what is used in America, like color versus colour. This is a question that us UK marketers have wrestled with since marketing online was a thing. I've normally used my own UK English but after doing a bit of research I'm now of the opinion that for marketing my products to the world I'll use US English.

Now that Skool has the live streaming function I was thinking of starting a weekly live member training on a particular online marketing subject. I thought the first one could be a live demonstration of using ChatGPT to build a product from scratch. Please comment if you would find this type of training useful. I intend to create some trainings like this and launch them as products in their own right anyway but I think it would enhance the membership to include live training here too.

I've been working with AI to put together a marketing plan for a new book I'm launching at the moment. This is a passion project of mine and outside of the IM niche. It's entitled "The Happiness Way" and is about becoming and staying happy. So many people are unhappy these days that I wanted to write about my experiences with happiness during my life. The Kindle version is up on Amazon now Here Anyway, the main reason for this post is what ChatGPT suggested to me when we reached the end of putting a complete marketing plan together. It said: "Would you like me to check back in a few weeks to see how sales and reviews are going, or would you prefer to reach out when you’re ready?" I replied: "Yes, that would keep me on track too." It's reply then just blew me away. It said: "I’ll check in with you every Monday at 10am (UK time) to see how The Happiness Way is doing and whether you’d like to adjust or boost your marketing. That should help keep things moving without slipping off the radar." I mean, that's the best outsource help I've had in a long time. I did then pop up a box to ask if it could notify me at the agreed time. This must be a new feature that I haven't triggered before. There's so much we can do with AI now.

Apologies, I've been missing for a few weeks, back each week again now. AI Browsers, Smarter Chatbots & the Rise of AI-Driven Traffic 1. Google Adds Gemini to Chrome: The AI Browser Era Is Here Google is embedding its Gemini chatbot directly into Chrome for desktop users. This lets you ask questions about your open tabs, auto-summarize content, or even assist with research—without leaving your browser. For marketers, it’s a sign that AI-powered browsing is going mainstream, making AI a daily utility for research and content production. 2. Claude Gets a Brand Personality Anthropic just launched its first public campaign for Claude, leaning into a “thoughtful AI” brand identity. It’s part positioning play, part market expansion—and signals that conversational AI tools are now gunning for consumer mindshare, not just enterprise usage. Worth noting for anyone exploring Claude vs ChatGPT vs Gemini in their own workflows. 3. AI Is Changing How Users Find You Online AI-referred traffic—clicks coming from AI tools like ChatGPT, Gemini, and Perplexity—is up over 500% compared to last year. This shifts how content gets discovered. Think less about SEO headlines for Google, and more about how your content reads when summarized or cited by a chatbot. Clear structure, strong intros, and solid takeaways matter more than ever. 4. Small Biz at AI+ Summit: Trust, Efficiency, Simplicity At the Axios AI+ DC Summit, small business owners voiced optimism about AI, especially in content and workflow automation - but they’re cautious. They want tools that are reliable, intuitive, and affordable. This is a useful compass for marketers building offers or tools for this audience. AI Automation is fast becoming the way that AI is going now. AI Automation uses AI Agents in conjunction with other tools like n8n workflows to build complete processes that run without our intervention. The way that most people use AI - like ChatGPT - involves interactive back-and-forth between the user and ChatGPT. You insert a prompt, ChatGPT sends back a response, you then insert another prompt based on that feedback and ChatGPT responds to it and so on until you end the session.

I just finished listening to the latest Skool News. This is where they basically update us users on what's been shipped, what's in the pipeline and other general news. This one was particularly interesting because it highlighted that lots of online marketers are now ditching their websites, email services etc. in favour of Skool. Even as it is now, Skool does all of these things for you, including live streaming now. One of the biggest issues I've had over the years is keeping everything up to date. It's not unheard of for people to have several social profiles, several websites, email lists etc. that they have to keep up to date all of the time. I know I have, and it eventually just slows down your progress. Keeping everything going just takes up so much of your time - when you could be concentrating all of your efforts on building one community. This really gave me food for thought, so much so, that I'm be ditching most of my assets over the coming weeks and concentrating all of my energy on my Skool community. How much 'baggage' are you carrying around? Does it take you a lot of time to manage? Let us know in the comments below.