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Income Today, Income tomorrow, Income forever
If that title is what you want from your online venture, and you want to boost your mojo and get on F.I.R.E then Travis Sago is the guy to join. Travis also has a great Skool community that provides real world, what works, advice and guidance. Go here to join him now - https://www.skool.com/community-fire-mojo-6715/about You'll learn from one of the best.
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7-Step Sales Foolproof Ninja Sales Letter Formula
I just uploaded a new training into the classroom. The 7-Step Foolproof Ninja Sales Letter template covers the key steps required to write compelling sales copy.
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New 'Getting Started Online' course now in the classroom
I've just created and uploaded to the classroom a new course about how to get started with an online side business in the new world of AI. I hope it helps some of you get moving. Let me know in the comments what you think. If you think I'm missing some important elements please let me know in the comments also and I'll include them in the next revision.
Don’t Get It Perfect …
Trevor here, I hope you’re well. This post is all about procrastination. To complete the headline – Don’t Get It Perfect, Get It Done! Is there something that you’ve been putting off? Maybe for weeks or even years? I speak from experience here because I’ve been putting parts of my business off for years. I know I’m not alone here. I know that many of us just want to get things perfect before we launch them. In my case there is one thing that I’ve been putting off for the best part of the 20 or so years that I’ve been online. It’s something that I know would make my business much more successful and yet I’ve been putting it off. What is this thing that I’ve been putting off all these years and more importantly why? And even more importantly, what has this to do with you and your success online? Well for me it is launching a membership site. I’ve known almost from the beginning of my online adventure that membership sites have so many benefits when it comes to marketing online. They provide a way to deliver so much more benefit to your subscribers and provide a potential for residual income for you. I first came across the idea of running a membership site from Bill Myers, one of my earliest mentors. Bill had a way of working that whenever he came across something that he needed to run his business that wasn’t available elsewhere he would create it (or get it created). This was back in the early days when there wasn’t much software around to use, unlike today where we are overloaded with software solutions (many of which we don’t really need). When Bill decided he needed a membership site, and at the time there wasn’t any software around to manage one, he built the software himself. That software was Membergate. Bill used it to power his membership site and, as was his habit, once he got it working for himself he sold it to other people. At the time I didn’t feel I was ready to run a membership site so didn’t see the need to buy it. This was probably one of my first instances of putting things off.
Overcoming The “I’m Not An Expert” Hurdle
One of the hurdles many people new to Internet Marketing experience is the notion that they are not an expert. They look to the Internet having an idea that it could help them to make some money. Then almost immediately, they become overwhelmed by all of the knowledge that they feel they need to learn to become an expert. Maybe they decide that they would like to teach or coach other people but need to become an expert first. Maybe their “well-meaning” family and friends criticize them with the common “how can you teach anybody something when you’re not an expert in it yourself?” That’s certainly happened to me in the past. In his book entitled “The Outliers” Malcolm Gladwell talks about it taking 10,000 hours to become an expert at a new skill. ( If you haven’t read his book it’s well worth it ). That theory received a lot of news interest when it was first made public and maybe, at least in part, that’s where this general view of it taking a long time to become an expert has come from. While it certainly is true that many ‘experts’ did put in that level of time honing their skills, they got better over time. They didn’t suddenly become expert immediately at the 10,000 hour level. One thing about them is true though and it applies to Internet Marketing as it does to anything else. They all have one thing in common and that one thing is that they focused on one skill. The Beatles (who Malcolm quotes in his book) focused on music. Eric Clapton was never seen without a guitar when he was growing up. Playing guitar is all he’s ever done. The same holds true for top athletes, footballers, baseball stars … you name it, they all focused. But I question whether it takes 10,000 hours to learn a new skill well enough to be able to teach it to others. Check out this TED Talk by Josh Kaufman for a different perspective on this. https://youtu.be/5MgBikgcWnY So you see that it looks like it only takes 20 hours to get good enough at something to be able to sound really “expert”.
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