Honestly, it started because I got sick to death of walking into business spaces that felt like a competition for who could pretend the hardest. Everyone posting wins they didn’t even enjoy, bragging screenshots, manufactured perfection, all of it dripping in “look at me” energy, and absolutely none of it feeling remotely human. I remember thinking, where the hell are the real people. Where are the humans who still have laundry on the sofa and a typo in their caption and a dog barking in the background while they try to build a business. Where are the people who don’t want to play entrepreneur bingo. Where are the ones who want to actually TALK. So I created a space, almost accidentally, for the ones who were sick of performing, sick of eggshell-walking, sick of perfect curated wins, sick of sleazy DMs that feel like a damp handshake, sick of being in groups where the only sound is pfffttt tumbleweed rolling through the threads. I didn’t want a place where people pretended they had their shit together. I wanted a place where people were allowed to admit they didn’t. And somewhere along the way, The Backroom became this home — not a group, an actual home — for heart-led entrepreneurs who were tired of being the only messy human in the room. The ones who want connection but don’t want to tap dance for it. The ones who want to show up but don’t want to do it alone. The ones who want to feel part of something without needing to slap a filter on their personality first. I already knew what they wanted, even before they did, because they all told me the same thing in different words. They wanted to feel SEEN. They wanted to feel part of something. They wanted their business to grow without losing their soul. They wanted accountability that actually works and doesn’t feel like homework. They wanted HUMANS, not robots. They wanted a space where they could be their whole messy, magic, sweary-in-their-kitchen self without being side-eyed. They wanted conversations that weren’t dripping in ego. They wanted a gentle kick up the arse and a laugh while they were doing it.

I had a very real “WTF, Mimi?” moment today. Caught myself grumbling about something I have absolutely no business grumbling about. You know those moments where your brain goes rogue, starts spiralling, and then you zoom out like “Hang on ffs… what are we actually doing here?” It started after a mastermind call last night. Everyone’s stuff is looking so fucking good — like proud-mama-bear, goosebumps, holy-shit-you’re-on-fire good. We shared what we’ve been working on, and I said it out loud “I’m knee-deep in client work right now.” Then… later… that pesky little whisper slid in “You’re doing more work on other people’s businesses than your own…” And ooooof — the FOMO flickered. Not jealousy. Not comparison. Just that tiny inner ache that says: “I miss pouring into my own world like that.” But the sane, grounded, no-bullshit part of me didn’t hesitate “Shut the fuck up, Mimi. You should be grateful AF.” Because the only reason I’m this deep in client work… the only reason I’m inside other people’s worlds… the only reason I’m holding their visions, crafting their messaging, guiding their moves… is because my business is working. People trust me with their stories. People want me in their strategy. People hand me the keys to their inner world because they know I’ll help them rise. That’s not something to complain about. That’s something to honour duh… So here’s the messy, human truth of this season Yes — my clients are flying. Yes — my own stuff has taken a back seat for a minute. Yes — both can be true without either being wrong. If you’ve ever held big vision + big responsibility, you get it. It’s that strange emotional cocktail of: “I’m grateful as hell” and “I want to stretch again.” But here’s the thing I had to remind myself of Being in demand is a blessing. Being trusted is a blessing. Being paid to help people transform is a blessing. And when you’re in a season like that? Your own growth often looks quieter. Slower. More internal.

Becareful with your answers now.... Only kidding, but name and pics are a must!!!! Lets add some cute fluffiness to this EXPERIMENT!

So… I hit a bit of a stumbling block this morning. Yesterday I announced that I’m testing using Skool as a social feed, basically bringing all my socials together into one platform to see what happens when it all lives in one place. Now, most people know Skool as a community platform — but I’m doing this one a little differently. I’ve kept it open to the public. So technically, there’s not that much reason for people to join right now, but if they do, they get notifications, can comment, and it helps me actually see who’s seeing what. Plus, they get to be part of the social experiment itself. They can share their thoughts in the comments, join the conversations, throw in their opinions, just like you would on any other social feed. I’ll be posting everything there, old stuff from Facebook, new things going forward, random thoughts, full posts, the lot. It’s not something that’s going to burn me out or take a shed load of time, it’s literally just putting everything under one roof. Because let’s be honest — Frank can be a grump[y knob at times and doesn’t like links. Frank doesn’t like a lot of things. But Susan (aka Skool)? She doesn’t care. Anything goes. And the bonus? I actually own this platform. I pay for it. It’s searchable because I have set to public. (This is where the magic will start happening, this is Strategy) And over time, it’ll start showing up on Google, which means whatever I’m creating now will have a longer life span. So yeah… I’ll be using SEO, keywords, and all the strategic bits behind it, and I’ll share what I learn along the way. And as of this week, I’m also bringing YouTube into the mix — part of a new YouTube PACT experiment I’m running inside The BackRoom. Apparently, I’ve realised I bloody love testing things with people, sharing the full shebang, and actually showing what works (and what doesn’t). But here’s what hit me this morning, I started thinking about how strategic my profile actually is or maybe isn’t Like, I post a mix of random sh*t, business stuff, messaging and marketing content, promos, vegan lifestyle bits, day-in-the-life moments, stories, all of it, heaps of variety.

Epic question. Pour a glass, let’s talk. This isn’t a Facebook (aka Frank) group it’s not a course. And it’s definitely not another one of those “hey besties, drop your wins for the algorithm” cults. This is my OWNED SOCIAL™ Feed Experiment. My open wall My living, breathing test lab. Basically — I’m seeing what happens when I turn Skool into my own version of social media. Why? Because I freaking love this platform, and there are hundreds of thousands of people on here who don’t even touch Facebook or Insta. So I thought, f*ck it — what if I bring it all here? Every rant. Every post. Every YouTube drop, freebie, messy thought, or “did she really just say that?” moment. One feed One Home No algorithm No filter No disappearing posts. 🧠 THE POINT OF THIS WHOLE THING I’m testing what happens when I treat Skool like a social badass all-in-one platform (and there are some huge perks, I am testing things SEO, ,Google etc, all will be revealed) I’ll share what works, what flops, what blows up, and what totally bombs too. You’ll see behind the scenes, the experiments, the honest stuff people usually only talk about after they’ve “made it.” This is not about perfection — it’s about proof. And the best part? You get to come along for the ride. See it, learn from it, maybe even steal the good bits for your own business. 🔔 ABOUT NOTIFICATIONS Susan (that’s what I call Skool) can get a bit excited. If she starts pinging you every time I breathe — go to Settings → Notifications and calm her down. But if you don’t want to miss anything? Keep them on.Because I’m dropping stuff here that won’t wanna miss! 🚫 BEFORE YOU ASK — CAN YOU POST? Not yet You can comment, react, chat, be part of it — but no posting till you hit Level 2. That’s just how we keep the vibe clean. No spam. No pitching. No crypto bros. 💬 WHAT YOU’LL FIND HERE - Raw rants, value bombs, and real talk. - Messaging, marketing, and visibility — the human way. - Content ideas, templates, and tools. - YouTube videos and behind-the-scenes chaos. - The business. The life. The Bali. The fluff.