Happy for you, Ryant, that your event went great!

Thank you, @Ryant Nelson , for sharing about your experience - I agree with all your points. My experience has been with hiring editors for projects in my film production company. I'd usually review their portfolios, not just with the edited final outcome, but also what did they start from, to understand their abilities. I'd usually sit by them, together with the film director - if it was a new editor. And for a new editor, all elements - style - slow mo, fast speed, cut dynamics, etc - would be stated very precisely. With editors we are familiar with we usually give the footage, style references, the duration of the final edit - and usually this requires very few revisions after the first proposal. For social media/ youtube things are a bit different - the editor also works on the supers, cards, colour correction, VFX/ SFX, possibly sound. In the film production work these are done by several different professionals. If I had to hire an editor to do my videos for social media now, I am sure I'd be very frustrated in the beginning and a pain in the a.. :) But I'd expect both of us to learn in the process and find our rhythm. Yes, to my last words - not just the rhythm, but for me also matters the chemistry I have with my collaborators, whether we connect in person or online.

Wishing a good run for your events, @Ryant Nelson, it’s great you are bringing a trained team member on board.

@Ryant Nelson just a bit ;)

If you have an established brand, and you want protection of your work, plus you choose a specific channel, you are safe to do it. But if you intend to use your content across different platforms, you may get need to keep unbranded versions. Also, if you brand/domain is likely to change, don’t brand your video or photo content. (I’ve done it, and now I see my evergreen content with old websites domains).

Depending on the type of business, social media is great not just for visibility but for creating personal connections. And I believe this will be getting more and more important with so much AI being used in the business.

@Ryant Nelson Right? Glad to know it resonates with you.