The Path of the 2025 $5k+ B2B Sale
The B2B buyer is constantly being burned by cowboys or just people who genuinely tried their best but couldn't deliver. This means that the barrier of trust has risen, the need for proof is imminent, and the way in which we sell has to shift. If you look through my content, you will understand more about my sales methodology. Here are 2 very viable pathways of someone's journey to buying your stuff. I would double down on both. ➡️ Content-led brand building (Results = 2-48 months) This channel takes a lot of skill and time to build, it does not give you instant leads nor sales. You have to understand that potential buyers are watching you, you are slowly convincing them. The more posts you do, the more actions they take and the more value you give them. The more sold they are on your thing. On average, a B2B buyer will consume about 10-25 pieces of content from you, before they do anything. It's mass nurturing. (I know I know the buyer journey is more complex and has many more steps but this is more high-level for the point I'm making) ➡️ Value-Based Outbound (Results = Instant) This channel also needs skill and honing. This is where you build an offer people can't refuse, deliver it on outbound, bake it into a meeting and bridge the trust gap rapidly by delivering something genuinely impactful. To convince them more, hammer them with case studies, proof, advocacy, more value until they can't take anymore, and it's almost unreasonable for them not to work with you. I'm not saying x is better than y. They actually compliment eachother, connecting with someone on LinkedIn if you have a strong presence actually accelerates deal flow yenno! In my opinion, your big enterprise deals will come from personal brand-building and your bread and butter deals will come from outbound channels. ❌ I've not mentioned ads, as it seems to get any traction on there at all, you have to make completely ridiculous guarantees and adopt a very high-risk approach. If you can back it up, then fire away.