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The Clay Operator

98 members • Free

Accelerator

9.1k members • Paid

13 contributions to The Clay Operator
Clay isn't just for outbound!
If I were managing a GTM team in the sales-tech space. This is how I would get success on LinkedIn a sales team. ➡️ Take 10-20 top GTM creators and track all of their activity Let's take 🦾Eric Nowoslawski, Enzo Carasso 🧲, Jordan Crawford, Michel Lieben 🧠, Alex Fine🌲 as an example (this can be replicated per industry) ➡️ Scrape all content activity and rank top posts ✅ Slack notifications and SOPs on engagement frameworks with posts ✅ The sales team thoughtfully engages with these posts, dropping their 2 cents 👉 traffic back to their account ➡️ Analyse the top-performing posts from the week with an AI agent from Relevance AI with very rigid and thorough training ✅ The sales team are delivered a qualified list of prospects to start connecting with and begin conversations with using Trigify.io + Clay 👉 asking good questions, poking the bear, not diving in with sales, manages relationships on Breakcold, bringing them into their value cycle on LinkedIn ➡️ AI agent works out the most optimal content structure for LinkedIn posting for this week, the themes, the tone, the hooks, the types of content, posting cadence, and timing 👉 always ahead on the algorithm with a strong understanding of what is working and resonating ➡️ AI agent delivers an optimal content structuring report inside of Slack 👉 traffic back to their account ➡️ AI agent creates 30 content ideas for newsletters + LinkedIn 👉 Optimal hooks, speaking about what people really want to hear ➡️ Marketing designs posts + copy 👉 keeping it slick and professional + on brand
Clay isn't just for outbound!
1 like • Jun 3
Constantly dropping gems man
The Path of the 2025 $5k+ B2B Sale
The B2B buyer is constantly being burned by cowboys or just people who genuinely tried their best but couldn't deliver. This means that the barrier of trust has risen, the need for proof is imminent, and the way in which we sell has to shift. If you look through my content, you will understand more about my sales methodology. Here are 2 very viable pathways of someone's journey to buying your stuff. I would double down on both. ➡️ Content-led brand building (Results = 2-48 months) This channel takes a lot of skill and time to build, it does not give you instant leads nor sales. You have to understand that potential buyers are watching you, you are slowly convincing them. The more posts you do, the more actions they take and the more value you give them. The more sold they are on your thing. On average, a B2B buyer will consume about 10-25 pieces of content from you, before they do anything. It's mass nurturing. (I know I know the buyer journey is more complex and has many more steps but this is more high-level for the point I'm making) ➡️ Value-Based Outbound (Results = Instant) This channel also needs skill and honing. This is where you build an offer people can't refuse, deliver it on outbound, bake it into a meeting and bridge the trust gap rapidly by delivering something genuinely impactful. To convince them more, hammer them with case studies, proof, advocacy, more value until they can't take anymore, and it's almost unreasonable for them not to work with you. I'm not saying x is better than y. They actually compliment eachother, connecting with someone on LinkedIn if you have a strong presence actually accelerates deal flow yenno! In my opinion, your big enterprise deals will come from personal brand-building and your bread and butter deals will come from outbound channels. ❌ I've not mentioned ads, as it seems to get any traction on there at all, you have to make completely ridiculous guarantees and adopt a very high-risk approach. If you can back it up, then fire away.
The Path of the 2025 $5k+ B2B Sale
0 likes • Jun 2
Thanks for sharing
Clay Drop-In Drop Out Sessions
Hi folks, since making the changes to our drop-in sessions. We have experienced a smaller volume of people. I'm going to pause this quickly. Help me out on this one. What would be your perfect setup for these calls and course structures?
1 like • May 27
I'm good with the current setup. Thanks for asking
How I make an overnight $20k MRR using Clay
Hey guys. If your building out your initial client base you might want to steal this strategy. We built our agency on the basis that we had niched down, productized our offer and the product is just really good. Our outbound is just us offering free campaigns that is it. Here is why we do it: ➡️ Removes the need for sales and convincing ➡️ Shows we are legit and good ➡️ Builds immediate trust and authority Pick an industry niche you excel in Buy 50 pre-warms or build your own little reserve Free campaign offer to your ICP (1%+ positive reply rate) Setup 10 trials 5 becoming succesful Close 3 of the 5 given you have proven your stuff work It's really that simple, you don't need case-studies, LinkedIn presence just skillzz. These are direct screenshots of what we have done. We run about 20-25 trials per month 95% are successful We close about 10 of those trials So that's an easy $25-30k MRR (I don't even do a sales call) Boom, it's simple.
How I make an overnight $20k MRR using Clay
0 likes • May 23
Insane! What do you mean buy 50 pre-warms. Do you have a walk through of this?
Copy/Paste our VSL Formula to max closed deals
Yo Yo Yo! As requested by the group, we have just released our own internal guide of how you can MAXIMISE the number of meetings you book from positive replies on ads/outbound/calls. The secret is advocacy, this isn't anything new. It's actually usually strategies from the late 80,s and automating them. This approach is here to stay. Everyone is sick to their ears of being sold to, so don't sell provide value. People who do not know you buy based on trust, advocacy and social proof. We use the offer creation method to bridge the gap of trust and accelerate it. However when you get an interested response, only 30-40% of these might convert into a meeting, we have broken down the system and processes you can mimic to bring this up to 80-90%. We have also broken down a Virtual Sales Letter (VSL) process you can use and how to structure it. Along with how to conduct your "NO SALES" call AND then we have broken down to how you flip the script and turn it into a sales call + grab testimonials from those who don't need your services or who you typically mark as "closed lost" THIS IS IN THE CLASSROOM AVAILABLE TO EVERYONE!
Copy/Paste our VSL Formula to max closed deals
0 likes • May 20
Thanks, Aaron!
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Asim Wallace
2
8points to level up
@asim-wallace
Bootstrapping an agency from zero. No brand. No inbound. Just raw execution. Figuring it out as I go.

Active 4h ago
Joined Apr 28, 2025
INFJ
Arizona
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