Jun 2 • General Annoucements
Clay isn't just for outbound!
If I were managing a GTM team in the sales-tech space.
This is how I would get success on LinkedIn a sales team.
➡️ Take 10-20 top GTM creators and track all of their activity
Let's take 🦾Eric Nowoslawski, Enzo Carasso 🧲, Jordan Crawford, Michel Lieben 🧠, Alex Fine🌲 as an example (this can be replicated per industry)
➡️ Scrape all content activity and rank top posts
✅ Slack notifications and SOPs on engagement frameworks with posts
✅ The sales team thoughtfully engages with these posts, dropping their 2 cents
👉 traffic back to their account
➡️ Analyse the top-performing posts from the week with an AI agent from Relevance AI with very rigid and thorough training
✅ The sales team are delivered a qualified list of prospects to start connecting with and begin conversations with using Trigify.io + Clay
👉 asking good questions, poking the bear, not diving in with sales, manages relationships on Breakcold, bringing them into their value cycle on LinkedIn
➡️ AI agent works out the most optimal content structure for LinkedIn posting for this week, the themes, the tone, the hooks, the types of content, posting cadence, and timing
👉 always ahead on the algorithm with a strong understanding of what is working and resonating
➡️ AI agent delivers an optimal content structuring report inside of Slack 👉 traffic back to their account
➡️ AI agent creates 30 content ideas for newsletters + LinkedIn
👉 Optimal hooks, speaking about what people really want to hear
➡️ Marketing designs posts + copy
👉 keeping it slick and professional + on brand
✅ Sales team pushes out these posts and drops it into LinkedIn engagement circles
👉 10x more reach
✅ New connections resonate with newly optimised posts and possibly convert into newsletter subscribers
👉 leading to appointments being set + inbound meetings
10 mins per day, every day, rinse and repeat 🔁
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Clay isn't just for outbound!
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