Monday Funday with a little Blue!
Since @Warren Money & @Sean Kavanaugh brought out "Blue Monday". I figured I'd jump on the wagon! While Monday's are anything but "Blue" for me its a great reason to break out an easy to wear watch for the day. Monday's are my busiest days of the week and they start at 6:45 am with meetings and go late tonight as I have a meeting in the city until about 9pm give or take. This is just a really easy watch to grab and enjoy! WOTD: Longines "Zulu Time" with a blue dial on a bracelet! It's an easily approachable watch and the brand does not get the love and attention it deserves! Here's a bit of Longines History for the group according to Grok 😎 History of the Longines Watch Company Longines, a Swiss luxury watchmaker renowned for its blend of tradition, elegance, and precision, traces its origins to the Jura Mountains in Switzerland. Founded in 1832 in the village of Saint-Imier by watchmaker Auguste Agassiz (brother of the famous biologist Louis Agassiz) in partnership with lawyers Henri Raiguel and Florian Morel, the company initially operated under the name Raiguel Jeune & Cie. as a comptoir d'établissage—a workshop where local artisans produced components at home for assembly and export. Agassiz became sole proprietor in 1846 after his partners retired, focusing on pocket watches for international markets, particularly in the Americas. In 1852, Agassiz enlisted his nephew, economist Ernest Francillon, to modernize operations. Facing competition from American industrialized watchmaking (inspired by Francillon's 1850s study trip to the U.S., which produced a landmark report on efficient production), Francillon centralized manufacturing. In 1867, he built the company's first factory on a meadow called Les Longines ("long meadows" in the local dialect), naming the brand after the site. This marked Longines as the world's first watch company to assemble timepieces under one roof, pioneering mechanized production while maintaining Swiss craftsmanship. The iconic winged hourglass logo, symbolizing time's passage and the brand's precision, was trademarked in 1889—the first Swiss watch brand registered with the World Intellectual Property Organization.