Hey everybody, happy Sunday! Herschy here. Today isn’t just the last day of the month — it’s the start of the final stretch of the year. And if you want to finish strong, you’ve got to decide: 👉 Are you going to be a champion in your business and your life? I’ve been fortunate to win championships before — from golf leagues, to graduating top of my F-16 class, to scaling businesses past revenue marks we’d never hit before. And every single one of those wins came down to two things: Focus + Dedication. The truth? You only have about 90 working days left this year. With holidays and distractions coming fast, this is your window to lock in. What Makes a Champion in Business? 1. Increase Your Value – Don’t be “just the PPC guy” or “the SEO gal.” That makes you a commodity. Champions raise perceived value by building relationships and becoming indispensable. 2. Be Consistent – Champions don’t win by chance. They win by doing the right things, over and over. Just like “75 Hard” for fitness, think of this as your 75 Hard for business. 3. Frame Your Services as High-Value – Stop calling it “blogging” or “ads.” How you name and frame your offers raises or lowers your value instantly. (Pro tip: use ChatGPT to brainstorm stronger names and positioning.) 4. Communicate Like a Champion – Keep your clients updated. Share wins. Make sure they know the value you’re delivering — not just the tasks you’re doing. Here’s the Challenge If you’re ready to dedicate the next 60–90 days to focus, execution, and becoming the champion your clients can’t afford to lose… 💬 Drop CHAMPION in the comments below. That way I’ll know you’re locked in, and I’ll keep dropping content and insights that’ll help you level up before the year closes. The next season of the year starts tomorrow. This is the time to forge yourself into the best version of you — for your business, your clients, and your future. Let’s make these last 90 days the ones that count. Who’s in? 🏆 Put CHAMPION below if you’re with me.

Hey team — Herschy here, checking in from Cabo one last time before I drive back to the US This Thur or Friday. I wanted to share a client success story that’s exactly the kind of outcome I hope you’re aiming for — turning one win into a long-term, high-retainer relationship. The Backstory I closed a client months ago in N6, got them real results, and communicated consistently — weekly emails, bi-weekly Zooms, and clear expectations. That clarity and delivery led to: - ⭐ A $6K/month Google Ads management contract (we’re now running their PPC) - ⭐ An additional branding + social media retainer they offered me without a pitch - ⭐ A Lake Tahoe vacation house invite — no joke. Just because of the trust and relationship built. But here’s the kicker: I’m not doing all the work myself. I brought in THREE trusted contractors from inside this group, and they’re now each earning thousands per month under my umbrella. I’m the head coach, quarterback, and general contractor — building the team, managing the vision, and making it scalable. 💡 What You Should Take From This This is how real agency growth works. ✅ You prove value with one simple win ✅ You stay in touch and hit milestones ✅ You ask for nothing — but the client starts asking for more ✅ You build a team around their needs (even if it’s not all you) ✅ You charge what you’re worth because you’re delivering ROI 🚀 What You Can Do Right Now If you’re new or just getting started: - Use Review Rush (many of you already grabbed it) - Or deploy any simple front-end offer that delivers results quickly - Communicate. Overdeliver. Be consistent. - When they ask, say yes — then find someone to help you deliver Don’t wait for the perfect client to fall in your lap. Start small, prove it, and grow into it. This is how you go from “vendor” to “head coach.”

Hey Everyone, I'm sending this late night and making the post before we have to wake up super early and I forget or don't have time to post this as we run out the door to the airport. Something kind of ODD happened to me last week, and I though I'd share a surprising L I took and how we shook it off quickly and turned it into a W. We recently helped a franchise client in the massage and facial industry generate over 100 reviews in just 60 days using our system. Sounds like a huge win, right? But here’s the curveball: they canceled. Not because the system didn’t work — it worked too well. But their internal service and operations didn’t match the reputation we helped them build. 🔎 Here’s what happened: - The reviews flooded in. - Their visibility skyrocketed. - But their star rating stayed flat… because the customer experience didn’t improve. 👀 What we learned: - You can generate attention and traffic with reviews. - But you can’t paper over a broken process. - A review system is only as powerful as the experience it reflects. ⚙️ What we’ve changed: We now set stronger expectations with clients from day one: “Our system drives reviews. Your job is to earn 5 stars.” That simple shift has made all the difference. Compound that with our Review Rush strategy that is taking off this summer 🚀🚀🚀 ( I typed these and put them in not AI, but it did add the others lol ) and I quickly shook it off and moved on. And while I was here I started to document things and instead of keeping it internal, I stopped recording and decided to carve out some time and record the simple process of our Review Rush strategy and how you can close 10 new clients in 10 days. WANT ACCESS? If you want a deal on it the program type "RUSH" in the comments below and I will hook you guys up later this week at a special rate JUST for this Skool group! IMPORTANT NOTES - I recorded the training for you in the early mornings on vacation here in Mexico City while my family slept, or on rainy days, so it's going to be delivered a little different than usual.

As we head into the holiday weekend, I wanted to share something powerful that happened last week. While prepping for a few weeks working remotely from Mexico (yes—rainy 60° Mexico City beats 110° Arizona right now!), I caught a critical issue inside one of my client’s lead systems. Here’s the kicker: HubSpot was missing form submissions from returning leads and past customers. No alerts, no follow-ups, no calls—nothing. If we hadn’t layered on a second system, we never would’ve known. But thanks to a simple $120/mo tool (WhatConverts), we caught the issue. It tracked every single lead—calls, forms, and return visits—and gave us full transparency. ➡️ Result? We plugged a hole that was costing my client thousands per month in missed sales. Lesson: Always have a secondary tracking system. Trust—but verify. Especially when you’re the one holding the bag as the agency, consultant, or CMO. 🔧 Skool Group Update (Heads Up) I’m also cleaning house inside this group to make your experience smoother: - All 3 GBP courses → merging into 1 super course - Weekend Closer → folded into the YES Method - Legacy courses → consolidated to avoid clutter You’ll still have full access—just in a cleaner format. Don’t panic if you see course numbers shrink. Everything’s being bundled for better organization. We’ve added 500+ members in the last couple months, and I want this group to stay lean, powerful, and easy to navigate—especially as we roll out new tools. ✈️ I’ll be working mornings while in Mexico (family stuff in the afternoons), so keep an eye out for more updates and value drops. In the meantime, ask yourself: Where can you layer in a simple “check system” to prevent big problems before they hit? Enjoy the weekend — stay safe, stay sharp. – Jeff

I haven’t posted a video in a few days—been deep in client work. One of my top-tier clients (we’re talking five figures/month) just asked me to build a second premium website to target a new ICP. Why? Because the first one worked. They also just signed on for Data as a Service, where we generate buyer-intent leads and handle the outreach. We’re not selling “a box.” We’re solving real business problems. And that got me thinking… Too many agency owners still operate like the handyman. 👉 Driving the 1996 Ford Ranger 👉 Stickers on the side 👉 On-call, underpaid, and undervalued 👉 Doing everything but owning nothing We’ve all started there. But the goal is to become the General Contractor. The person who: ✅ Gets paid premium to manage the project ✅ Doesn’t do the plumbing—but knows the best plumber ✅ Talks to the client once—handles the rest behind the scenes ✅ Delivers results through leveraged talent, not just time Right now, I’m doing five figures a month in SEO—and I’m not the expert. I’m the connector. The orchestrator. The GC. So here’s what I want you to reflect on this weekend: Are you still the handyman? Or are you becoming the general contractor in your agency? Drop a comment below and let me know. 👇 And if you want early access to the behind-the-scenes interview with my SEO partner (the one driving those 5-figure retainers), just comment SEO below and I’ll send it to you before anyone else gets it. Let’s level up together. Enjoy the holiday weekend and remember what it’s really about. —Herschy