Just filmed a quick 13-min convo with longtime member @Venkat Maddala and… whoa. He quietly spun up a trust-first system that’s pulling real business owners into his world—during normal 8–5 hours—without chambers, cold outreach, or ad spend. Highlights from the clip: - Went from <100 → 6,000+ followers (aka audience of buyers) in ~4 months - Closed 7–8 clients in ~60 days at $100–$400/mo (recurring) - It’s all trust → traction: targeted FB groups, simple posts, compounding engagement - No bots. Real businesses commenting, DM’ing, and raising hands - Works even if you can’t attend local networking (no travel, no random “spray & pray”) If you want us to drop the 5-part training (audience building, group strategy, content that converts, engagement engine, ethical outreach) with blurred proof shots and step-by-step, comment TRUST below and Venkat or I will tag you when it’s live tomorrow. WINGMAN PASS MEMBERS - Keep eye out for an notification :) Let’s close the trust gap and flip the script from chasing to attracting. 🚀

Hey everyone, Herschy here I just jumped on and tested something brand new inside Skool… 👉 Native live streaming is now live. I may have been one of the very first to hit the button. It kicked me straight into a Google Meet-style stream, and I even recorded a quick 3–5 minute test before Skool officially announced it. Why This Matters This means I’ll be able to go live directly inside our Skool community—no external software required. It’s going to be a game changer for fast updates, impromptu trainings, and giving you all behind-the-scenes access. But here’s the bigger news… 🚨 Tomorrow: Special Release + Better-Than-50% Off DEAL ( Pass Members Only ) Inside that test video, I teased what’s coming tomorrow. I’ve got a brand-new training + system going live that I believe will be a huge part of how we scale into Q4. You’ll see: - Checklists and over-the-shoulder demos - Exactly how we’re executing our own strategy (you can duplicate this in your agency) - The same systems we’re using to drive 6-figure subscriber growth and 6–7 figure revenue streams And if you’ve got the Wingman Pass, you’ll be the first to get: 🔑 An exclusive code for better than 50% off the list price Action Steps - Download the Wingman Pass (scan the QR code I’ve shared in previous posts). JeffHerschy.com/wingman - Comment below: Did you get an alert when I went live? I need to know how this new Skool feature is rolling out. - Keep an eye on your phone tomorrow—I’ll be sending the insider code direct to your pass. This is going to be a big one, and you’ll see me using the exact same playbook I’m handing you. Talk soon, —Herschy

Just wrapped an “initial interview” with my social strategist, Dorien Morin-van Dam. Context: we’re building a CEO-friendly social system you can actually stick to—whether you want to be on camera or use AI to stay off camera. This is the foundation. Fast Summary - Presence > perfection. Block 10–30 minutes on your calendar and show up. Consistency wins. - Think 1:1 at scale. Treat the lens like your ideal buyer—have a single conversation thousands can “listen in” on. - Video builds trust faster. Your face, voice, and mannerisms do more heavy lifting than text alone. - Authenticity closes deals. Use video to “pre-sell” so sales calls are just details and fit. - Leaders lead. When the CEO posts, the whole brand lifts (especially on LinkedIn). - No excuses path. On-camera, off-camera (AI avatar/voiceover), or hybrid—pick a lane and go. Time-Stamped Highlights - 0:00–2:50 Why we’re doing this now (real client project + my “no-excuses” phase). - 2:51–4:33 Dorien: start by scheduling time; treat video like a 1:1 that scales. - 4:33–7:34 Using video to warm prospects so calls skip the basics. - 7:34–11:04 2007 throwback: short “quick video marketing” still works—reels/shorts are just the modern wrapper. - 11:04–14:19 2025 reality: people want people, not logos. Exec-led content = company lift. - 14:19–18:53 Consistency system: batch Tue–Thu, publish Fri; stop over-editing; use prompts or talk points. - 18:53–21:07 Dorien’s track record teaching owners to ship video without panic. - 21:07–end Early access + Wingman details (discount inside). Your 7-Day Jumpstart 1. Block 20 minutes on your calendar daily (make this a non-negotiable). 2. Pick your lane. Keep it SIMPLE. 3. Record 3 short videos (30–90s) answering real buyer questions you get every week. 4. Post 1/day on your primary channel (LinkedIn if B2B; IG/TikTok/YouTube Shorts otherwise). 5. Engage for 10 minutes after posting (reply, connect, DM next steps). What’s Inside the Course

EDIT - Listen to the second video - The AI Spotlight works. This is from a real world demo call. Early Bird - "Anti-Labor" Day Special is Live - https://jeffherschy.com/spotlight Original Post Below :) Last night I couldn’t sleep. My brain was racing a million miles an hour because I finally cracked a problem I’ve been wrestling with for months. By 11pm I was up, scribbling notes, writing outreach copy, and even buying a new domain. By 1:45am, I had the bones of a brand-new system that changes the game for agencies and local businesses. I’m calling it AI Spotlight — built around AI SEO (what business owners call it) and Generative Engine Optimization (GEO) (what it actually is). Here’s the big shift: ✅ SEO = rankings in Google. ✅ GEO = visibility in ChatGPT, Gemini, Perplexity, Copilot, Siri, etc. SEO gets you found.GEO gets you featured. And I’ve finally found a way to deliver GEO as a hands-off, done-for-you service that takes 10 minutes to set up, and then runs automatically. 👉 I already have clients paying $250–$500/month for this. 👉 It comes with 30-day guaranteed results (AI referrals in analytics, or money back). 👉 I’ve paired it with a back-end monitoring system so you don’t need to mess with Google Search Console. This is a core + trend combo: reviews & reputation (core) + AI SEO/GEO (trend). It’s the perfect foot-in-the-door that makes business owners perk up, because they’ve heard about AI SEO but have no idea how it works. I’m putting everything together under the AI Spotlight brand and will be teaching it this Labor Day weekend as my “Anti-Labor Day” project. Want in? If you want access to this system — the same one I’m now offering in my own agency — type SPOTLIGHT down below. I’ll give you: - The setup process (10 minutes start to finish) - The fulfillment tools (done-for-you) - The monitoring/reporting system (no more guessing) - The exact cold outreach I wrote at midnight last night

Hey everyone — Herschy here. 👋 By the time you’re watching this, I’ll be at Universal Hollywood with the family (maybe screaming on the Jurassic Park ride, maybe just spilling ice cream on my shirt 😅). But before I left, I wanted to record something important for you. This past week I had the chance to step in and help a business that was basically flatlining. They were draining retirement savings just to keep the lights on. Within months, they went from barely surviving… to thriving. The lesson? 👉 Your business lives or dies on lead flow. If you can consistently put the right leads into the top of your funnel, everything else becomes possible: • Recurring subscriptions • Ascension offers at $1K–$5K • Even $10K–$50K deals when the timing is right And you don’t need a massive budget. I’m talking $5–$50/day. That’s coffee money compared to the ROI it can produce when the system is right. In this video, I break down: • The 3 things you can offer at the top of your funnel (reports, audits, or trials) • Why quick wins like reviews are the fastest way to build trust • How I structure my funnel from $99 → $1K–$5K → $10K+ services If you want me to share the deeper funnel training and the interview I recorded with one of the best ad experts in the game — just drop “ funnel” in the comments. Big things are coming this fall, including a live workshop where we’ll build your lead engine together. Stay tuned.