What if getting your first paying client was a LOT easier than you’ve been led to believe? Before I head down to Cabo tomorrow, I wanted to share something I’ve been working on. And I’m pretty excited about this one. For the last 3+ years, I’ve been teaching and refining a very specific approach to helping people land their FIRST paying local business customer. Not just experienced marketers. I’m talking about people who have NEVER run an agency, NEVER sold marketing services, and in some cases, NEVER made a sale in their life. And we’ve seen some pretty incredible things happen. Like Kevin… He was working night shifts. No marketing experience. No fancy website. No agency setup. He learned the process and made his first sale in approximately 10–13 days. He walked into a business, had a simple conversation, and walked out minutes later with his first committed buyer. Or Adam… An 18-year police detective with ZERO marketing sales experience. He learned this same process last summer and went on to sell DOZENS of devices. Here’s what I’ve learned after teaching this to hundreds of agencies: The secret isn’t teaching people MORE marketing. It’s giving them something SIMPLE enough that they can actually go out and SELL. You don’t need to master SEO. You don’t need funnels. You don’t need cold calling. And you definitely don’t need to spend six months building an agency before you get your first customer. You need ONE customer. Then you build from there. So I’ve taken everything we’ve learned over the last three years and packaged it into something new. INTRODUCING: THE FIRST SALE FORMULA A simple four-step system: SPOT → START → SHOW → SELL Four focused training sessions showing you how to find opportunities in your everyday life, start natural conversations, demonstrate a specific solution, and turn that interest into paying customers. Plus, I’m planning a LIVE over-the-shoulder training next Tuesday. HERE’S WHAT I’M THINKING… I’m going to be releasing this for $97 when we start running ads.

Summer’s over. Business owners are paying attention again. And the timing couldn’t be better for what we’re rolling out this week. We built a brand-new software platform around something virtually every local business already has… But most of them aren’t managing it nearly as well as they should. That matters because this ONE asset can directly impact: → More leads → More profit → Better Google visibility → More visibility inside AI search And AI is making it more important every single month. Here’s the part I like most… You don’t have to convince a business owner they need some complicated new marketing service. They already have the asset. You’re simply helping them manage it, improve it, and turn it into something that actually grows their business. We originally built this for our own companies because we needed it. We’re already putting clients onto it. And once you see what we built, I think the opportunity is going to be ridiculously obvious. So this Thursday at 1PM Eastern / 10AM Pacific, I’m doing a live walkthrough from our company retreat here in San Diego. I’ll show you: → Why this could be one of the easiest “foot in the door” services we’ve ever offered → Why AI is making it increasingly valuable for local businesses → How it creates sticky monthly recurring revenue and makes your agency harder to replace → The one-click onboarding we built after dealing with this headache ourselves → How it fits alongside Reviewly, LeadScout, Leadsly, and the rest of our ecosystem And if you’re a Wingman Pass member… We’ve got a special deal available this week only, through the weekend. Want the invite? Drop RETREAT in the comments 👇 Then Register Here - https://attendee.gotowebinar.com/register/7862853299409691230 See you Thursday. Herschy

I’ve had a handful of people inside this group DM me lately with some version of the same question: “Herschy, if you were starting an agency today… what would you actually do?” Or… “I have the tools. I’ve bought the training. I understand what I’m supposed to do. But how do I actually connect all of this into a MACHINE that gets clients?” Well… The timing of those questions is pretty damn good. Because yesterday I made a decision. I’m reopening my local marketing agency in Cabo. I have two partners on the ground there. We had the conversation yesterday. We agreed on the model. And over the next 30 days, we are going to build a complete local client acquisition machine from essentially the ground up. Not theory. Not another course. Not me showing you some funnel I built five years ago. We’re actually doing it RIGHT NOW. And because I’m already building this internally, I decided I’m going to open the door and let a VERY small number of people inside this Skool group build theirs alongside me. I’m not emailing this offer to my list. I’m not putting up a big sales page. I’m not doing a webinar for it. This is for the people who are actually active inside this community. HERE’S THE BIG THING I WANT YOU TO UNDERSTAND… Most newer agencies don’t have a “lead problem.” They have a machine problem. They’ve accumulated tools. They’ve watched training. They’ve written some cold emails. They’ve tried LinkedIn. They’ve played with AI. They’ve bought software. Maybe they’ve even gotten a few replies. But nothing is connected. So every morning starts with: “What the hell am I supposed to do today?” That’s the problem. You don’t need 37 more tactics. You need a simple operating system that takes a business from: COLD → CONVERSATION → CLIENT. And when I look at the agencies I’ve built, the companies I’ve helped, our own sales operation today, and what we’re about to build in Cabo… It really comes down to six stages. 1. DISCOVER Stop trying to sell everybody.

🚀 Stop Waiting for September. Build Traction Now. Most agencies are seeing the same thing right now… Lower response rates. Clients on vacation. Deals moving slower than usual. That’s normal. What isn’t normal is sitting around waiting for September to magically fix your pipeline. This week I announced something I’ve never offered before. I’m opening up an over-the-shoulder training where I’ll walk you through two real client accounts inside our agency. Not theory. Not a polished case study. The actual work we’re doing right now to generate traction during one of the slowest times of the year. Here’s what you’ll see: ✅ How we audit a local business from scratch ✅ How we rebuild marketing assets after another agency dropped the ball ✅ The exact systems, tools, automations, and workflows we’re using ✅ How we package, position, and sell these services ✅ How we’re building case studies that create momentum heading into the fall One client is a hardscaping company we’ve been rebuilding from the ground up. The other came back after trying to do it themselves… and now they’ve asked us to take everything back over. You’ll see the wins. You’ll see the mistakes. You’ll see exactly how we think. If you’re still trying to land your first few clients—or you’re looking to tighten up your fulfillment—this is the kind of behind-the-scenes training I wish someone had shown me years ago. We’ll do it live next week, you’ll be able to ask questions in real time, and the recording will be included. 💬 Comment “TRACTION” below if you want first access to the special Wingman member pricing when I open registration later this week. -Herschy

Most people think they need a better offer. Or a better script. Or better leads. They don’t. They need a better conversation. I’ve spent the last few weeks heads down inside my agency. Not creating content. Not chasing shiny objects. Hiring. Training. Building systems. I brought on new team members and trained them on the exact outreach framework we use every day to book meetings, run demos, and close clients. And here’s the crazy part… Some of them were booking meetings within their first few days. One even booked one in the first 30 minutes. That’s not normal. But it proves the system works. This isn’t about memorizing a script. It’s about knowing how to pivot a conversation so business owners actually want to keep talking. That’s exactly what I’m going to break down live. I’ll show you: ✅ How we open conversations without sounding salesy ✅ How we move from DM, LinkedIn, or cold email into booked demos ✅ The framework we use to sell everything from $100/month offers to five-figure monthly engagements ✅ How we’re using AI Visibility as the conversation that gets business owners to pay attention right now If you’re brand new… Or you’ve been stuck sending messages that go nowhere… This training will save you months of trial and error. Want or NEED The Exact System We Use to Book Meetings Every Week? Drop PIVOT in the comments and register here: https://streamyard.com/watch/ziGQNWmQJWtE This is The Missing Piece Between Outreach and Closed Deals If enough people want it, I’ll host it live this Thursday and teach the entire system in under an hour. -Jeff Herschy P.S. If you haven’t already, subscribe to my YouTube channel. I’ve still been posting weekly even while we’ve been building behind the scenes: Jeff Herschy YouTube Channel