I’ve had a handful of people inside this group DM me lately with some version of the same question: “Herschy, if you were starting an agency today… what would you actually do?” Or… “I have the tools. I’ve bought the training. I understand what I’m supposed to do. But how do I actually connect all of this into a MACHINE that gets clients?” Well… The timing of those questions is pretty damn good. Because yesterday I made a decision. I’m reopening my local marketing agency in Cabo. I have two partners on the ground there. We had the conversation yesterday. We agreed on the model. And over the next 30 days, we are going to build a complete local client acquisition machine from essentially the ground up. Not theory. Not another course. Not me showing you some funnel I built five years ago. We’re actually doing it RIGHT NOW. And because I’m already building this internally, I decided I’m going to open the door and let a VERY small number of people inside this Skool group build theirs alongside me. I’m not emailing this offer to my list. I’m not putting up a big sales page. I’m not doing a webinar for it. This is for the people who are actually active inside this community. HERE’S THE BIG THING I WANT YOU TO UNDERSTAND… Most newer agencies don’t have a “lead problem.” They have a machine problem. They’ve accumulated tools. They’ve watched training. They’ve written some cold emails. They’ve tried LinkedIn. They’ve played with AI. They’ve bought software. Maybe they’ve even gotten a few replies. But nothing is connected. So every morning starts with: “What the hell am I supposed to do today?” That’s the problem. You don’t need 37 more tactics. You need a simple operating system that takes a business from: COLD → CONVERSATION → CLIENT. And when I look at the agencies I’ve built, the companies I’ve helped, our own sales operation today, and what we’re about to build in Cabo… It really comes down to six stages. 1. DISCOVER Stop trying to sell everybody.

🚀 Stop Waiting for September. Build Traction Now. Most agencies are seeing the same thing right now… Lower response rates. Clients on vacation. Deals moving slower than usual. That’s normal. What isn’t normal is sitting around waiting for September to magically fix your pipeline. This week I announced something I’ve never offered before. I’m opening up an over-the-shoulder training where I’ll walk you through two real client accounts inside our agency. Not theory. Not a polished case study. The actual work we’re doing right now to generate traction during one of the slowest times of the year. Here’s what you’ll see: ✅ How we audit a local business from scratch ✅ How we rebuild marketing assets after another agency dropped the ball ✅ The exact systems, tools, automations, and workflows we’re using ✅ How we package, position, and sell these services ✅ How we’re building case studies that create momentum heading into the fall One client is a hardscaping company we’ve been rebuilding from the ground up. The other came back after trying to do it themselves… and now they’ve asked us to take everything back over. You’ll see the wins. You’ll see the mistakes. You’ll see exactly how we think. If you’re still trying to land your first few clients—or you’re looking to tighten up your fulfillment—this is the kind of behind-the-scenes training I wish someone had shown me years ago. We’ll do it live next week, you’ll be able to ask questions in real time, and the recording will be included. 💬 Comment “TRACTION” below if you want first access to the special Wingman member pricing when I open registration later this week. -Herschy

Most people think they need a better offer. Or a better script. Or better leads. They don’t. They need a better conversation. I’ve spent the last few weeks heads down inside my agency. Not creating content. Not chasing shiny objects. Hiring. Training. Building systems. I brought on new team members and trained them on the exact outreach framework we use every day to book meetings, run demos, and close clients. And here’s the crazy part… Some of them were booking meetings within their first few days. One even booked one in the first 30 minutes. That’s not normal. But it proves the system works. This isn’t about memorizing a script. It’s about knowing how to pivot a conversation so business owners actually want to keep talking. That’s exactly what I’m going to break down live. I’ll show you: ✅ How we open conversations without sounding salesy ✅ How we move from DM, LinkedIn, or cold email into booked demos ✅ The framework we use to sell everything from $100/month offers to five-figure monthly engagements ✅ How we’re using AI Visibility as the conversation that gets business owners to pay attention right now If you’re brand new… Or you’ve been stuck sending messages that go nowhere… This training will save you months of trial and error. Want or NEED The Exact System We Use to Book Meetings Every Week? Drop PIVOT in the comments and register here: https://streamyard.com/watch/ziGQNWmQJWtE This is The Missing Piece Between Outreach and Closed Deals If enough people want it, I’ll host it live this Thursday and teach the entire system in under an hour. -Jeff Herschy P.S. If you haven’t already, subscribe to my YouTube channel. I’ve still been posting weekly even while we’ve been building behind the scenes: Jeff Herschy YouTube Channel

(My Search Engine Journal Feature) How Google Reviews Affect AI Search Before I head out for a quick family vacation this weekend (my wife officially finished another term of nursing school 🎉), I wanted to jump on here because we’ve got something BIG happening next week. On Thursday, June 4th, I’m hosting a special live training: How Google Reviews Affect AI Search And honestly…This may be one of the most important shifts local businesses and agencies need to understand right now. We already had over 1,000 people register for the original Search Engine Journal version of this training, and because of how impactful it was, they’re now actively sending their audience to this expanded live session as well. Here’s the reality: AI search is changing how customers discover and choose businesses. Platforms like: - ChatGPT - Google AI Overviews - Gemini - AI-powered search experiences …are no longer just showing links. They’re actively influencing which businesses get recommended FIRST. And one of the biggest signals these systems rely on? Google Reviews. But not just star ratings anymore. We’re talking about: - the language inside reviews - owner responses - consistency of review activity - Google Business Profile engagement - trust signals over time This is becoming AI trust infrastructure. On this live call I’m going to break down: ✅ Why some businesses are being recommended while competitors are ignored ✅ How reviews help AI systems understand what a business actually does ✅ Why keyword research has changed in the AI era ✅ How agencies can build “always-on” trust signal systems for clients ✅ How to operationalize this across multiple businesses without creating a giant manual mess ✅ Why reviews are becoming MUCH more than social proof And here’s the cool part… When you register for the webinar, I’m also giving you access to my AI Recommendation Playbook that we originally shared with hundreds of attendees from the Search Engine Journal event.

Alright… REPLAY IS LIVE HERE - https://promolyai.lovable.app Something kind of crazy happened. I was building something simple for a couple local businesses… …and accidentally closed 2 local clients with it almost immediately. Not from some giant complicated funnel. Not from cold ads. Not from months of setup. Just a ridiculously simple AI-powered agency offer that completely blew their minds when they saw it. So tomorrow… I’m breaking down EXACTLY what I showed them. And to make this fun… I’m doing a $500 prize pool. 5 people are getting $100 each. Here’s how to qualify: 1. Comment “$100” below this post 2. Register for tomorrow’s live call: LINK - https://promolyai.lovable.app That’s it. Then show up live tomorrow at: 2PM Eastern / 11AM Pacific and during the training… I’ll reveal the specific thing the first 5 people can do to win the $100. PayPal. Amazon gift card. Whatever’s easiest. And yes…people from previous giveaways already know I actually pay out fast. What’s exciting about this: • It’s AI-powered • It’s one of the easiest “foot in the door” offers I’ve seen in years • It ties directly into Reviewly fulfillment • It can be used with Review Rush • It’s simple enough to deploy FAST • And honestly… I think a lot of people are overcomplicating agency sales right now This came out of nowhere for us internally… …but when something starts closing quickly in the real world… you lean into it. Tomorrow I’ll show you exactly what happened. Comment “$100” below and register now before you forget. See you live. – Herschy