Use this to sell high-ticket...
Hey guys, Michael here.🤙 One of the biggest challenges I've had in growing my AI agency is figuring out what niche to focus on. It’s really tempting to say “we can help anyone,” but the truth is that usually means you help no one (at least not at a premium). So after a lot of trial and error I found that this really helped for narrowing down and creating a niche that businesses actually pay top dollar for: It's a simple 3-Part "Value/Niche" framework. It may seem simple, and maybe you're already using some of the steps. But when you actually focus on all 3 relentlessly, that's when you'll break through. 1. High-Pain Problem: Look for an area where businesses lose time or money every single day. Example: missed leads, manual data entry, etc. 2. High-Value Industry: Not every market is worth the effort. Go after businesses where solving the problem ties directly to revenue. 3. Focus on the front end: This is where the business actually makes money. Think Lead-Gen, Sales, Onboarding, Customer Acquisition. If you can help them automate something that directly makes them money (i.e. close even 1 more sale) then you can charge a premium. When those three align, you’ve got a niche that’s: Valuable to the client Easy to communicate Sellable at a premium That’s been a game-changer for us. And I actually built an entire comprehensive plug/play system for this that takes the guesswork out of finding your offer. Curious for those of you already working with clients: What niche or workflow have you found that businesses are willing to pay premium prices for? -Michael