I just got the results from this weekend and as expected, Winnie the pooh took the lead. I have gathered more information on the campaign, and it has been a better experience than the first campaign. Why has this campaign been better: - Active campaign is more efficient: $2.85 CPC vs $6.45 CPC in the finished campaign, delivering nearly the same clicks with less than half the spend. I spent almost 50% less and got same results. It was all because i made a change in the demographic an audience, targeting it better, so for now i will keep testing audiences, in order to duplicate the winning ad and try new targeting to maximize reach while maintaining cost efficiency. Changes I will make, I will go only for 2 ads to have an A/B test. The winning Pooh and another meme to go after. I will not scale volume until I can find some more winning ads and try again.

So Week 1 of the first campaign is done. Interesting stuff, i will now work on improving my next ads based on this initial input. Your Audience Profile: - Age: The strongest group was 65+ and 55–64. (Not really what i was expecting.) - Locations: Florida (45.3%), Illinois (21.7%), California (17.7%), Texas (9.9%). - Where they saw the ad: 65.5% on Facebook Feed (mobile), followed by instream video with 19.7%. Practical translation: Your ad did catch attention (good CTR), but it didn’t connect with the right audience or you didn’t capture the interested visitors on your landing page. a) More Precise Targeting - Age: Focus on 25–44 (digital users actively seeking financial growth). - Interests: Target Robert Kiyosaki, T. Harv Eker, personal finance, financial freedom, Alex Hormozi, entrepreneurship. - Locations: Start with Florida, Texas, California, Illinois (high Hispanic presence + proven interaction). b) Optimize Your Offer - Use an Irresistible Offer: “First 100 members free.” - Highlight quick wins: “Get out of debt in 30 days without cutting your lifestyle.” - Add social proof: testimonials or success stories. c) Ad Adjustments - Direct CTA: “Join free now” instead of “Access the community.” d) Landing Page Optimization - Clear headline: “Transform Your Finances in 30 Days.” - Simple bullet-point benefits. - Strong single CTA button (sign up). - Remove distractions—only one action. e) Retargeting Strategy - Create a custom audience of clicks without sign-up. - Show them ads with proof + testimonials. - Example: “You’ve seen our community, now take the step. Over 50 people are transforming their finances. Join free.” As the freemium model is just around the corner i will consider launching again an ad with this suggested Chatgpt changes in order to try to do some upsells within the community. I have updated my ads, my about page and will be launching again with this changes. Wish me luck!

Ok, some more interesting things have been going on here. I think our ad is doing good, however our offer has not been so solid, as we have not yet landed new clients. We have spent around $48 usd in 6 days and got 161 clicks in the ad, which then went to our about page, we had an increase in about page visits for 98 visitors in 7 days, no new members with the $9 price tag. I had the please to talk to @Jason Flamm about my skool community and he gave me a complete audit so i'm working with those suggestions in mind, for example: a new vsl. So as the ad campaign will be over I now have some important information i can tweak to better refine my ads, targeting specific age groups and locations. Any question feel free to ask.

We need to be ready. As predicted Skool is part of Alex Hormozi's Money Models. They will go for the IOS and Android Marketplace next. Let's prepare our communities and give our all. @Brennan Thompson @Jake Setterlun @Jason Flamm @Rachel Bents @Rich Summers @Ricky Waters @Rishee Raju

Welcome @Jason Flamm — 3x Skool Games Champion 🏆, MRR-doubling machine for Sports, Health & Hobbies Skool leaders (in 90 days or less!). This man turns communities into revenue rockets and has the wins to prove it. CMO of That Pickleball School & SAVI Basketball, Jason knows how to take a niche, light it on fire, and make it win. VIP fam, show Jason some love — because when he’s around, big moves happen. 🚀💥