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Aug 20 • Projects
Project Skool update 6 - Campaign 1 is over, next steps
So Week 1 of the first campaign is done.
Interesting stuff, i will now work on improving my next ads based on this initial input.
Your Audience Profile:
- Age: The strongest group was 65+ and 55–64. (Not really what i was expecting.)
- Locations: Florida (45.3%), Illinois (21.7%), California (17.7%), Texas (9.9%).
- Where they saw the ad: 65.5% on Facebook Feed (mobile), followed by instream video with 19.7%.
Practical translation: Your ad did catch attention (good CTR), but it didn’t connect with the right audience or you didn’t capture the interested visitors on your landing page.
a) More Precise Targeting
- Age: Focus on 25–44 (digital users actively seeking financial growth).
- Interests: Target Robert Kiyosaki, T. Harv Eker, personal finance, financial freedom, Alex Hormozi, entrepreneurship.
- Locations: Start with Florida, Texas, California, Illinois (high Hispanic presence + proven interaction).
b) Optimize Your Offer
- Use an Irresistible Offer: “First 100 members free.”
- Highlight quick wins: “Get out of debt in 30 days without cutting your lifestyle.”
- Add social proof: testimonials or success stories.
c) Ad Adjustments
- Direct CTA: “Join free now” instead of “Access the community.”
d) Landing Page Optimization
- Clear headline: “Transform Your Finances in 30 Days.”
- Simple bullet-point benefits.
- Strong single CTA button (sign up).
- Remove distractions—only one action.
e) Retargeting Strategy
- Create a custom audience of clicks without sign-up.
- Show them ads with proof + testimonials.
- Example: “You’ve seen our community, now take the step. Over 50 people are transforming their finances. Join free.”
As the freemium model is just around the corner i will consider launching again an ad with this suggested Chatgpt changes in order to try to do some upsells within the community.
I have updated my ads, my about page and will be launching again with this changes.
Wish me luck!
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Project Skool update 6 - Campaign 1 is over, next steps
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