As I wait for approval (or not) from Amazon to publish the Proof Stacking Book, it never dawned on me the Title could be an issue. The mind plays tricks during times like this. My fortitude is being tested. As I grappled with, "what happens if ..." I thought, How Strong is My Mind. As I write this note to you, it appears the book has been approved. But I want to share what I created before I got the good news. The Entrepreneurs Challenge In the realm of entrepreneurship, particularly within the spheres of small businesses and real estate, the pathway to success isn't merely paved with knowledge and strategies. The real testament comes from an individual's mental fortitude—their strength of mind. My book, "Proof Stacking," lays out a clear formula for success, detailing step-by-step processes designed to elevate professionals across various fields. However, possessing this blueprint is only part of the journey. The more significant challenge often lies in the conviction to adhere to these methods, especially during the early stages when results are not immediately evident. The Importance of Mental Strength The journey of an entrepreneur or a real estate professional is marred with highs and lows. It's a path that demands not only intellectual acumen but also an immense emotional and psychological resilience. Understanding the formula for success, as outlined in the "Proof Stacking" methodology, provides a foundation. Yet, the true differentiation between those who merely dream and those who achieve is the strength of mind. This mental robustness allows individuals to persist with the proven model, despite the lack of immediate rewards. Sticking With the Model: A Test of Conviction For many, the initial phase of implementing a new business strategy is filled with enthusiasm and a surge of energy. However, as time progresses and obstacles mount, that initial zeal can wane. The most formidable barrier isn't always external—it's the internal battle against doubt and impatience. Entrepreneurs often know what needs to be done; the struggle is in continuing to do it day after day, particularly when faced with temporary defeat or slow progress.

The Proof Stacking Model is simple. It's so simple that most people try and make it complicated thinking "It can't be that simple". My first experience started 32 years ago. As a broker just getting started, I sold a 5 story, 2 unit brownstone in Gramercy Park NYC. As I walked back to the office with commission in hand, it dawned on me ... no one knows I sold this property. My commission would only cover my living expenses for 8 months. My dilemma - "How do I get the word out fast to a lot of people so I can get more projects like this one". I had an idea! A long shot, crazy idea. What if I wrote a short story about the sale. Then sent it to the New York Times. And that's what I did. I wrote a 220 word article about the property. I wrote about the history of the property dating back to the 1890's. I wrote about Samuel Barlow, a famous composer who was the first owner. The theme was about the new buyer, an up and coming artist in the music industry restoring the property and the history of the neighborhood. Crazy, but the New York Times published it on the front page of the Sunday Real Estate Section. They never changed a word. They didn't call me to verify it. My life changed. Years later, I found the exact same writing template is loved by Google too ... because consumers like it. And, it works on social media, videos, Press Releases, Zoom Calls and One on One presentations. The reason why it works is Proof. Proof is real. Proof is trustworthy. So here I am today, almost ready to publish the Proof Stacking Book. It's a useful, how to book. Like a recipe book. Below, is the introduction. (launching soon) INTRODUCTION: PROVE IT OR LOSE IT - ProofStacking Simplified: By layering evidence—success stories, data, and visuals—you systematically build trust and dissolve skepticism. This method turns hesitant prospects into confident buyers without needing to push or persuade. - SMART Framework: Focus on one specific audience, use measurable proof to quantify results, take achievable steps to build momentum, repeat success with a consistent system, and deliver the right proof at the perfect moment. This approach creates a reliable, scalable process that works every time.

Yesterday I noticed something new on Google. Maybe not so new, but I just noticed it, I searched Office Buildings Downtown NYC. I found Google is featuring about 50 buildings. One in particular is One World Trade Center. When I click for more info, I found Mitch Waldman of Cogent Realty Advisors is what the ai results show as the most trusted source of information. Mitch is a 1 man brokerage. he works by himself outperforming everyone in a seriously competitive market for one of the most iconic buildings in the world. Then I looked closer. What Google featured is the page I created for Mitch with my Proof Suite Ai tool. This result proves the concept Mitch and I have worked on for years. This strategy has been Mitch's sales force for years. The problem was It took 2-3 hours to do the research, write the content and post it on his website. Today, the best content can be created in 1 minute. People search for specific buildings by neighborhood and address. It's like the modern day yard sign. Google just showed Mitch a clear strategy. Let's go after every building Google featured. This strategy for getting clients works for retail and industrial too. Google just showed us the path. This will work in every city, town and neighborhood nationwide. I'll be talking about this strategy on todays call.

CRE Brokers... I'm curious how many times do you post to LinkedIn each week?

👉For the last several years our team has helped R.E. professionals strategically become the go-to agent/ broker of their target city. The #1 question we've received is, "What is the best way to get more leads & business?" We all know Google and social media are the two big opportunities. The problem is that until now they have been "time intensive" and "tedious" to manage often times with little results. That problem will no longer exist as of next week. For the last several months our team has been working behind the scenes with top developers to create the ultimate R.E. marketing management tool for both commercial brokers and residential agents. It's called, "Proof Suite". Proof Suite will allow you to market your business in just 10 minutes per day. Simply input the address/ zip code / city/ town that you operate in... Then within seconds it will create 5-10 pieces of digital marketing material for you that is 100% customized to your target area. - Facebook posts - Linkedin Content - Emails - Press releases - Case studies - Blog posts - Market Reports You will get 5-10 pieces of content to quickly and easily share on your social media & website including market updates, developments in your city, listing prices, nearby events, and more. In a nut-shell you will no longer need to spend hours trying to research or assemble any type of digital marketing material. A target zip code/ building / property address is all you will need. Input just one address into our software and you'll have an endless amount of custom, accurate, and precisely assembled content to share with prospects, clients, and more. This is a state-of-the-art type of software we've been building. And we will be opening it up to members of this community first. (For the last few months we've been testing it with private clients and it is simply incredible!) Want to be the first to be notified when it is ready? Comment, "Proof" down below and we'll share a link with you to try it out next week!