Hey everyone, I won’t be able to make Thursday’s session because I have to take my suegra to the airport, so I’m posting my deliverable here for feedback. I was asked to expand on my comadre comunity + an event idea for this week. This is what I came up with: Building a Cultural Ecosystem Through Comadres The Bet: By building with comadres and embedding into existing spaces, I can brand-building and product-validation engine where comadres, hosts, and other Latina entrepreneurs all benefit, and Ruelas grows stronger as a result. Comadres get insider status and influence. Ruelas gets product validation and growth. The wider ecosystem of Latina entrepreneurs, hosts, and venues gets help filling seats, reaching new audiences, help adding premium and cultural activities to their events. How It Works: 1. Curated Partnerships Instead of running my own events. I’d partner with gatherings that already exist — retreats, cultural dinners, entrepreneur meetups. The host gets differentiated programming, comadres get a way to play an active role, and Ruelas gets exposure to the right audiences. 2. At these gatherings, comadres would help anchor atelier-style previews. People interact with prototypes, give structured feedback, and feel part of shaping the design. It’s designed to feel like a co-creation ritual rooted in culture, not a sales pitch. 3. Attendees get the privilege to reserve bags early through a deposit (20–30% of retail). It’s framed as insider access and exclusivity, not pressure. 4. Everyone at the event receives a small Ruelas artifact, but comadres get a visibly elevated version. This way the whole room leaves touched by the brand, but comadres are visibly recognized for their role in the ecosystem. 5. Hosts level up their event with unique cultural programming and gets help filling seats. Comadres feel activated as insiders. Other Latinas and entrepreneurs gain access to a cultural touchpoint that centers them. Ruelas gains cultural credibility, product validation, and premium storytelling. 6. If I negotiate ticket pricing, any spread is reinvested into gifts and experience touches so the exchange feels generous, not transactional.

I’d love to get some practice runs in before the pitch on Wednesday. A few of you have already offered to help (thank you!) so I’ve set up a bunch of 15-minute slots for practice sessions. During the session, I’ll present my pitch, you can share feedback, and if there’s time, we can even do a follow-up run so you can see how the changes land. I’m aiming to get as much practice as possible before Wednesday, so I’m opening up slots on Monday and Tuesday. Here’s the link to coordinate a time with me: Ale's Calendly Thanks in advance for lending your time and perspective! it means a lot!

Hey all, I was working with Alejandro on his pitch and wondered if AI could do some good mockups. That’s when I found Google Banana (name), and it was a fast and powerful image generator! Check out what I made with a few clicks, with more time and direction, Alejandro can make much better! It was pretty amazing! Try it and let me know!

Check out her dynamite Ted talk! https://youtu.be/aOnKJksFbdc?si=rFZOWFMCe9sSlKN-

Let’s celebrate the end of the first cohort, and the beginning of the next phase! Classic Carne Asada at my place with all the classics! More information to come, but go to event page and confirm your attendance, pass to your calendar! See you then! Family, friends and guests welcome! David