Why “Build Your Audience” Is Breaking Filmmakers - The Best Film Marketing Advice for 2026 Every single F*king article tells filmmakers the same thing: “Just build your audience as you go.” ARe you as sick of it as I am? What they don’t say is: - That’s a second full-time job - Marketing is no longer post-production... it’s permanent (aka EXHAUSTING) - There’s no real “wrap” anymore - And suddenly you’re not making a film… you’re building evidence for one Somewhere along the way, filmmakers became: 1) the artist 2) the marketer 3) the community manager 4) the proof-of-concept And burnout gets really real. I’m working on a new Skool class that breaks this all down honestly: - what actually changed in indie film - what distributors really mean by “audience” - how to do less without killing your project - and how to stop turning filmmaking into a never-ending content job It’s going to be a survival guide. If you’ve felt this tension then drop a 🔥 or comment “felt this” so I know I’m not the only one seeing it. More soon.

Hello! I'm Ajinkya, currently navigating the festival circuit with my short film "Dulo". It's a four-year labor of love: a story of children in a war-torn land who turn violence into play. Now in the festival strategy phase, working with Quincy to find the right path for the film and connect it with audiences who might resonate with it. Check out the trailer: https://www.youtube.com/watch?v=ebYPsJIsEtw Excited to be here, learn from this community, and share the journey along the way. What's everyone working on? 🎬