Why “Build Your Audience” Is Breaking Filmmakers - The Best Film Marketing Advice for 2026 Every single F*king article tells filmmakers the same thing: “Just build your audience as you go.” ARe you as sick of it as I am? What they don’t say is: - That’s a second full-time job - Marketing is no longer post-production... it’s permanent (aka EXHAUSTING) - There’s no real “wrap” anymore - And suddenly you’re not making a film… you’re building evidence for one Somewhere along the way, filmmakers became: 1) the artist 2) the marketer 3) the community manager 4) the proof-of-concept And burnout gets really real. I’m working on a new Skool class that breaks this all down honestly: - what actually changed in indie film - what distributors really mean by “audience” - how to do less without killing your project - and how to stop turning filmmaking into a never-ending content job It’s going to be a survival guide. If you’ve felt this tension then drop a 🔥 or comment “felt this” so I know I’m not the only one seeing it. More soon.

Welcome in @Ignacio Raffa , @Lidor Shalev , @Jeffrey Edwards , @Andres Irias , @Mike Mawson , and @Erick Szot ! Really excited to see this community growing — and even more excited about who is joining. Film Lab Society exists to be an honest, no-fluff space to talk about the real side of filmmaking: strategy, festivals, momentum, and how one project actually leads to the next. The fact that more filmmakers are finding their way here tells me we’re building something useful (and long overdue). If you’re new, feel free to: • introduce yourself • share what you’re working on • ask the question you can’t get a straight answer to anywhere else This is a low-ego, high-curiosity room. Glad you’re here. — Quincy

Hey everyone! Just wanted to leave an update here that I've been really sick this week with a bad head cold. Should be rebounding by tomorrow! Talk to you soon!

Thank you @Emily Giuffre for joining! Let the community know what you are working on currently!

I just uploaded a massive, curated list of active film sales agents — with their contact info and actual sales credits. This is not a “blast this to 100 emails and pray” situation. Nothing will come out of that. It's a strategy tool to help you: • Target the right agents • Understand where your film actually fits • Reach out at the right moment Available now as a $20 paid resource inside the community. If you use this correctly, it can save you months of confusion—and some embarrassing emails.