21d • ANNOUNCEMENTS
THE BIGGEST CLASS YET! Coming up this week!
Why “Build Your Audience” Is Breaking Filmmakers - The Best Film Marketing Advice for 2026
Every single F*king article tells filmmakers the same thing: “Just build your audience as you go.” ARe you as sick of it as I am?
What they don’t say is:
- That’s a second full-time job
- Marketing is no longer post-production... it’s permanent (aka EXHAUSTING)
- There’s no real “wrap” anymore
- And suddenly you’re not making a film… you’re building evidence for one
Somewhere along the way, filmmakers became:
1) the artist
2) the marketer
3) the community manager
4) the proof-of-concept
And burnout gets really real.
I’m working on a new Skool class that breaks this all down honestly:
- what actually changed in indie film
- what distributors really mean by “audience”
- how to do less without killing your project
- and how to stop turning filmmaking into a never-ending content job
It’s going to be a survival guide.
If you’ve felt this tension then drop a 🔥 or comment “felt this” so I know I’m not the only one seeing it.
More soon.
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THE BIGGEST CLASS YET! Coming up this week!
skool.com/film-lab-society
Skip the fluff. The business side of filmmaking. Inside: coaching, scripts, budgets, festival strategy, industry insiders, financiers & community.
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