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🎬 START HERE — Film Lab Society
This community is for independent filmmakers — whether you’re writing your first feature, finishing a short, navigating festivals, or trying to figure out how to turn one project into a sustainable career. If you’re looking for gear reviews or film school theory, that’s probably not what this is. If you want real insight into the business side of filmmaking, you’re in the right place. The problem we solve: Most filmmakers know how to make a film. Very few are taught what to do after it’s finished. Film Lab Society exists to remove the guesswork and explain how the industry actually works — with no fluff. Start here: 1️⃣ Watch the Film Business / Festival Strategy overview 2️⃣ Explore the Case Study posts 3️⃣ Introduce yourself and ask questions — participation is encouraged 👉 Skip the fluff. Learn how the film business actually works.
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Filmmaker Gabriel Rhenals has joined the group!
Greetings all, Quincy and I have known each other for 10 years and I regard him as one of the finest contemporaries I am lucky to know. Quincy's debut feature 'Love in Youth' was a major inspiration as I began my own foray into the feature realm and he's always been willing to generously impart bits of his accrued filmmaking knowledge and wisdom for as long as I've known him. That said, I'm honored to be invited to his new Film Lab Society as a Founding Member. As for myself, I'm an independent (entirely self-funded), Miami-based filmmaker who began filmmaking in 2002 at age 16. Since then, I've written, produced, directed, shot and edited 16 short films and four feature films. My work has seen exhibition at numerous festivals, both domestic and abroad, and national televised distribution via PBS. My 4th and latest feature film 'Ask Delphi' is courting festivals at present and I'm currently writing, producing, directing and editing an episodic series titled 'Flush'. All of my work (save for my 4th film) is currently available on Amazon, YouTube and Tubi. I regard myself as a purist, narrative-experimental filmmaker focused on sustainable filmmaking practice that allows an earnest practitioner to persist in building a life-long canon not existentially hinged on popular, critical or market reception. The combined budgets of all of my feature films has been just a shade over $25k. I believe a new, better world is possible! In any case, I look forward to keeping up with the group! If you're interested to learn more about me and my work, feel free to visit my content-rich website at www.gabrielrhenals.com. Happy Holidays!
Q+A with Director Lou Simon
We had a phenomenal talk yesterday with working filmmaker Lou Simon! 🔥 Lou went deep on the business side of filmmaking—how projects actually get financed, how producers think about sustainability, and what filmmakers should stop believing about festivals and distribution. This is exactly the kind of specific conversations Film Lab Society was built for. 🎬 Watch the replay below and come with questions for the next one on Jan 22nd!
Q+A with Director Lou Simon
THE BIGGEST CLASS YET! Coming up this week!
Why “Build Your Audience” Is Breaking Filmmakers - The Best Film Marketing Advice for 2026 Every single F*king article tells filmmakers the same thing: “Just build your audience as you go.” ARe you as sick of it as I am? What they don’t say is: - That’s a second full-time job - Marketing is no longer post-production... it’s permanent (aka EXHAUSTING) - There’s no real “wrap” anymore - And suddenly you’re not making a film… you’re building evidence for one Somewhere along the way, filmmakers became: 1) the artist 2) the marketer 3) the community manager 4) the proof-of-concept And burnout gets really real. I’m working on a new Skool class that breaks this all down honestly: - what actually changed in indie film - what distributors really mean by “audience” - how to do less without killing your project - and how to stop turning filmmaking into a never-ending content job It’s going to be a survival guide. If you’ve felt this tension then drop a 🔥 or comment “felt this” so I know I’m not the only one seeing it. More soon.
THE BIGGEST CLASS YET! Coming up this week!
Sundance?
Anyone going to Sundance? I'll be there Thursday and fly out early Monday! It'll be my first time going so any recommendations are welcome!!!
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Film Lab Society
skool.com/film-lab-society
Skip the fluff. The business side of filmmaking. Inside: coaching, scripts, budgets, festival strategy, industry insiders, financiers & community.
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