@Eva Martinez It's a SalesNav parameter

@Simon Tort For account based marketing (ABM), it's best to combine the messages to the same people within the same week. On top of that, you'd use additional cross-channel touches (e.g., remarketing ads) and try to get all of your contacts for that account (i.e., target company) within that period. The whole premise of ABM is to start water cooler conversations about you and get passed upstream to the real DM. Outside of ABM, it's up to you. If it's low ticket, there may be advantage in spreading the outreach to maximize your odds with timing.

I've tried for years and failed every time. On Upwork you'll routinely see folks advertising to "rent" real US accounts, perhaps the best workaround. We use genuine ones internally, my go-to is hiring more BDRs

I've used Builtwith: expensive and sucks. Also only directly gives role emails eComm generally is tough for outreach, for whatever reason. I usually prefer DTC manufacturers when possible If you must target eComm, I prefer admin roles and use ABM to get a referral to the DM

I prefer to focus on complimentary roles, like high-commission BDRs. The company will likely expect that BDR to drum up their own leads the old-fashioned way, with one-off emails and LI messages. Then you pitch top-of-funnel and making sure their new sales staff are always booked out. It's rare for companies outside of marketing agencies to hire "leadgen" and, as an employer and a formerly overeager contractor, its often viewed as desperate to go after the explicit opening.

Primitively, topline revenue is a correlate of budget and accessible on SalesNav, Apollo, etc. Better is an "episodic need". Apollo is particularly good at this, such as "M&A event", "Cybersecurity incident", etc. The webinar I just did for AIOutreach.io shows how it's possible to qualify for anything that is accessible over Perplexity.