The conversation you're avoiding is costing you more than you think
Last week I was on an onboarding call with a husband and wife team who've owned their shop since 2009. They started as a "one-man operation". He was the tech, the advisor, the janitor, the everything. She eventually came in to help. They grew from that one-bay shop to five bays, three techs, two general service guys, and a couple service advisors. They had a record year. They're investing in systems. They're working with a coach. They're doing all the right things. And they're stuck. Not stuck because of car count. Not stuck because of marketing. Not stuck because they don't know what they need to do. Stuck because they have a service advisor who's been there about two months… and he's on his phone constantly. He's not doing what he needs to do. He asked their OTHER service advisor to help him update his resume. He knows the writing is on the wall. They know they need to replace him. And they're paralyzed. Here's what she said: "I think you hit the nail on the head, and that's what the problem is. I mean, we just... I don't want to have that conversation." And him: "I don't like to micromanage. I'm easygoing. If you had talked to me 10 years ago, it'd be a totally different story. I mean, 10 years ago I was standing in the whole building by myself." They've grown. They've softened. They've built an amazing family culture they're proud of. And now they don't know how to have the hard conversation that protects that culture. Sound familiar? HERE'S WHERE MOST SHOP OWNERS GET STUCK They know WHAT needs to happen but they don't have the WORDS. They don't have a script that lets them be direct without being cruel. Firm without being a dictator. Honest without burning the relationship. So they wait. They hope things will change. They settle for a warm body because "at least they can answer the phone." And they leave money on the table with every ticket. This is exactly why I built Jason Thompson. Jason Thompson is a custom GPT trained on 7+ years of real conversations with service advisors. Not generic business advice. Not ChatGPT hallucinations about "synergy" and "leveraging opportunities."