"You can't optimize an empty inbox"
I learned this from working with over 200 independent repair shops over the last 7+ years, not from a guru.
I was watching a training by Alex Hormozi this evening and with that statement above, he just articulated what we've been telling our shop owner clients about technician applications every single week.
Here's the brutal reality:
Lots of shops we talk to have taken an HR training sometime in the past and they are treating technician applicants like they're interviewing for NASA.
  • 30-minute application forms
  • Personality tests before hello
  • Resume requirements for wrench turners
  • Three rounds of interviews before discussing pay
Then they wonder why their inbox is emptier than a parts shelf in 2020.
Listen closely:
Your technician applications ARE your leads.
And right now, you're putting up more barriers than a NASCAR track.
Think about it – skilled techs have options. They're getting recruited constantly. They're not jumping through hoops just to MAYBE get a callback from you.
Here's what actually works:
Remove friction FIRST. Optimize LATER.
Start simple:
  • Name
  • Phone number (for texting)
  • "Tell me about your experience" (optional)
That's it. Get the conversation started.
Once you're drowning in applicants? THEN add your filters.
But you can't filter what doesn't exist.
The bottom line:
Your #1 goal isn't to find the perfect tech through a perfect process.
It's to start conversations with as many qualified techs as possible.
Everything else is just ego disguised as "standards."
At Technician Find, we've helped hundreds of shops flip this script. The ones who remove friction first?
They're the ones actually hiring.
The ones still perfecting their 6-page application? Still posting "We're Hiring" signs from 2019.
What's one piece of friction you could remove from your hiring process TODAY?
Drop it below. Let's fix this together. 👇
P.S. – Hormozi agrees with me and his advice works for $100M companies, so it'll work for your shop. The principles don't change. Only the excuses do.
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4 comments
Chris Lawson
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"You can't optimize an empty inbox"
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