What’s the one metric you actually care about most even if no one else talks about it? My answer i nthe loom below

for the people that do cold DM's what helped you get a high response rate

What do you guys use for ai outreach ?

If you have a DCT and want to launch the next iteration of it. Do you duplicate it and launch the new iteration in parallel or do you make the changes in the original ad set. Do you run them at the same time? and if so do you split the budget across both? Also what's the consensus on image vs video ads. Obviously images are much faster to make but some clients really like seeing videos. Results are obviously what I care about the most.

What’s one thing you’re pretending is “fine” in your agency… but deep down, you know it’s not? Don’t be afraid to reply with a loom.