What's up OC fam, here's this week's book club review. Chapter 7: The Rule of 100 + The Testing Framework Rule of 100 = 100 actions daily. 100 reach outs, 100 minutes of content, whatever. Apply it to the core 4 and you'll never be broke again. What I thought was gold was the testing framework. This is exactly how I used to test most processes in tech so I love these rules applied to business: Find where most leads drop off. Fix that ONE constraint. Testing rules: - Test 1 thing per week per platform - Every Monday run 1 split test, give it a week - Log results weekly so you're not starting from scratch - Try to beat current version 4 times. Can't beat it after a month? Move to next constraint. The hierarchy for getting more leads with less work: More → Better → New More volume first to increase skill, then better, then and only then should you try something new. Chapter 8: Getting OTHER People to Bring You Leads More goodwill = more referrals. These are the 6 ways to get other people to refer you leads by creating more good will: 1. Sell to better customers only 2. Under-promise, over-deliver 3. Get more people results (survey best clients, force new clients to do same things) 4. Make wins happen faster (nail first 48 hours, always deliver early) 5. Keep making it easier (survey monthly, fix problems) 6. Tell them what to buy next The final thought experiment: You've lost all customers but one. Gods of advertising ban the core 4. All new customers MUST come from this one or your business gets destroyed forever. How would you treat them? Write it out. Then do it for everyone. If you could only have ONE specific type of customer to grow your business with, who would you choose and why?

Happy Friday everyone! Chapter 5 is about cold outreach. Cold outreach isn’t about closing a sale. It’s about opening the door and earning the right to have a conversation with a stranger, then letting it naturally move toward problems, opportunities, or curiosity. Follow-ups: Most deals require multiple touch points and are won after follow-ups (which most people never do). Cold outreach can work for high-ticket. But getting it to work takes a ton of volume, a ton of time, and a ton of energy...which in my opinion could often be better spent on marketing and getting leads to come to you instead. Either way, your business your rules. If cold outreach is something you want to commit to, go after it. Just weigh the pros and cons of any strategy and decide what best fits who you are and what you’re willing to accept. Chapter 6 is about paid ads. Paid ads are just buying attention. They don’t fix a broken offer, they don’t fix unclear messaging, they just amplify whatever you're already doing (good or bad). Ads are an automated testing lab: You’re testing hooks, angles, and the quality of the people responding to them. I learned early on when i first started running ads that if i'd done it much soon I would've progressed 10x faster because the responses I got from the market told me EXACTLY what was wrong with my business, positioning and offer within days. Bottom line: You either pay with your time (cold outreach) Your money (paid ads) Or a little bit of both (organic content) • If you had to pick one channel to bring in leads for the next 90 days only, which would you choose and why? • After reading these chapters, what’s one thing you’re changing in how you approach lead gen this month? Drop your thoughts below 👇🏼

I think there has been some improvement, what do you think?

What’s up OC Fam? I will be posting the book club reflections tomorrow as I’m traveling today. In the meantime, here’s a 6 minute video that will help you gain some foundational knowledge on social media growth and the algorithm. A lot of things will make sense once you understand this 👇🏽 https://youtu.be/p864yR7tYHI?si=el-p4RXd2WIzWmrM Talk soon! -Jay

Chapter 3 covers warm outreach and the ACA framework: Acknowledge, Compliment, Ask. The idea is to start normal conversations with people who already know you. Let it naturally drift toward their problems, then make light offers or ask for referrals. Human conversations without using scripts. Chapter 4 is about free content and lead magnets. Hormozi’s definition is: A lead magnet is a complete solution to a narrow problem that reveals the bigger problem your core offer solves. And the core takeaway from content he dropped is “Give away the secret. Sell the implementation.” Content isn’t for teaching everything, it’s for getting raised hands. (DMs, opt-ins, calls etc) What I found valuable is how both chapters reinforce something fundamental: The way you generate leads shapes who you attract (both the good and the bad). And that has real implications for delivery, sales, boundaries, and overall business stress/sanity (not just revenue). Curious what you took away from these chapters: • What stood out to you about how Hormozi frames the principles of lead generation? • Did anything challenge how you currently think about lead gen? • And how (if at all) are you planning to apply these principles in your business? Drop your thoughts below 👇