Happy Friday everyone! Chapter 5 is about cold outreach. Cold outreach isn’t about closing a sale. It’s about opening the door and earning the right to have a conversation with a stranger, then letting it naturally move toward problems, opportunities, or curiosity. Follow-ups: Most deals require multiple touch points and are won after follow-ups (which most people never do). Cold outreach can work for high-ticket. But getting it to work takes a ton of volume, a ton of time, and a ton of energy...which in my opinion could often be better spent on marketing and getting leads to come to you instead. Either way, your business your rules. If cold outreach is something you want to commit to, go after it. Just weigh the pros and cons of any strategy and decide what best fits who you are and what you’re willing to accept. Chapter 6 is about paid ads. Paid ads are just buying attention. They don’t fix a broken offer, they don’t fix unclear messaging, they just amplify whatever you're already doing (good or bad). Ads are an automated testing lab: You’re testing hooks, angles, and the quality of the people responding to them. I learned early on when i first started running ads that if i'd done it much soon I would've progressed 10x faster because the responses I got from the market told me EXACTLY what was wrong with my business, positioning and offer within days. Bottom line: You either pay with your time (cold outreach) Your money (paid ads) Or a little bit of both (organic content) • If you had to pick one channel to bring in leads for the next 90 days only, which would you choose and why? • After reading these chapters, what’s one thing you’re changing in how you approach lead gen this month? Drop your thoughts below 👇🏼

I think there has been some improvement, what do you think?

What’s up OC Fam? I will be posting the book club reflections tomorrow as I’m traveling today. In the meantime, here’s a 6 minute video that will help you gain some foundational knowledge on social media growth and the algorithm. A lot of things will make sense once you understand this 👇🏽 https://youtu.be/p864yR7tYHI?si=el-p4RXd2WIzWmrM Talk soon! -Jay

Chapter 3 covers warm outreach and the ACA framework: Acknowledge, Compliment, Ask. The idea is to start normal conversations with people who already know you. Let it naturally drift toward their problems, then make light offers or ask for referrals. Human conversations without using scripts. Chapter 4 is about free content and lead magnets. Hormozi’s definition is: A lead magnet is a complete solution to a narrow problem that reveals the bigger problem your core offer solves. And the core takeaway from content he dropped is “Give away the secret. Sell the implementation.” Content isn’t for teaching everything, it’s for getting raised hands. (DMs, opt-ins, calls etc) What I found valuable is how both chapters reinforce something fundamental: The way you generate leads shapes who you attract (both the good and the bad). And that has real implications for delivery, sales, boundaries, and overall business stress/sanity (not just revenue). Curious what you took away from these chapters: • What stood out to you about how Hormozi frames the principles of lead generation? • Did anything challenge how you currently think about lead gen? • And how (if at all) are you planning to apply these principles in your business? Drop your thoughts below 👇

Happy Friday from Malaysia 👋🏽 Hope you’re all enjoying your weekend as much as I’m enjoying the views out here 😁 I have a lot of thoughts on these two chapters. For me, Chapters 1 and 2 were less about tactics and more about zooming out and getting extremely clear on fundamentals. Understanding the core principles of lead generation matters way more than most people realize, because everything in your business is downstream from leads. No leads, no money. We all know this, but a lot of people still treat lead generation like a side project instead of the main event. For most businesses, this is the only thing they should focus on if they want outsized results. A good lead magnet does four things: 1. It engages ideal customers when they see it. 2. It gets more people to engage with you than they would with your core offer. 3. It’s valuable enough that people actually consume it. 4. It makes the right people more likely to buy. Last year, I intentionally ran different lead gen experiments inside my own business. One part of the year I leaned heavily into organic content. Another part, I went almost ads-only. Organic = high effort, low cost. Ads = lower effort, higher cost. I wanted to see how each one actually performed, what I liked better, and what the downstream impact was, not just revenue…but who I was attracting. In the second half of the year, I barely posted content at all because lead gen was basically on autopilot. Both worked, both made money. But here’s the thing that really stood out: The quality of leads coming from organic content…especially people who had consumed a meaningful amount of long-form content on YouTube was significantly higher than leads who came in purely through ads and lead magnets without that prior exposure. Not even close. Higher alignment. Better conversations. People who already “got” me, my brain, and how I think about business. Ads and lead magnets absolutely have their place. But these chapters reinforced something I felt all of last year: