💡Tuesday Challenge - Define the Topic That Perfoms Better for Your Workshops
Hello, coaches! We are back with the Tuesday Challenge related to the valuable insights that Stan shared with us yesterday. I know many of you are using live events as a lead magnet to warm up your leads, and there are many topics you can cover during that call. 🧐 The challenge I have for you is to define the topic of your workshop by identifying the most significant problem that your clients have and presenting it as a small part of a process. In my case, and after testing many topics related to the job search with my prospects, I found out that interviewing 🤯 was the best one, mainly because they felt the pressure and anxiety of performing at their best during the interview but also because they recognized that they haven't got to the point of getting interviews and felt like they were missing parts of the process in which my team and I could help them. Building trust with your prospects is essential, and letting them know that what you are explaining is a small piece of the whole pie will let them see the value of working with you. Which topic do you cover during your group calls with prospects?