I don’t follow trends. I follow alignment. But… I do pay attention to what’s easy to execute when it actually supports your message. Because in The Content Shift, we’re not here to chase the algorithm. We’re here to make content work for your business. And one thing that keeps showing up again and again? Your story is not “extra.” It’s positioning. Not your highlight reel. Not your polished bio. Your actual perspective. This week alone, I’ve watched creators grow their reach, get conversations going, and attract aligned opportunities simply because they stopped hiding behind tips and started sharing context. Not louder. Just more them. So if you want a few easy formats to play with (without trend-chasing energy), here are three that are circulating right now that can be repurposed in a very Content Shift way: 1️⃣ Split Screen Not for aesthetics. For contrast. Think: Old mindset vs current strategy What people think I do vs what actually drives results Busy content vs intentional content That’s storytelling with strategy. 2️⃣ Childhood Photos This one isn’t about being cute. It’s about narrative. Where you started → what you care about now → why your work matters. That builds connection faster than any “5 tips” post ever will. 3️⃣ Spin the Bottle / Random Selector Style Instead of fluff, use it to show: Your real workflow Your content decision process Your weekly priorities (aka behind-the-scenes leadership, not just tasks) Here’s the shift though: You don’t use trends to be relevant. You use formats to deliver a message that already matters. Trends are optional. Clarity is not. If a format makes it easier to share your story, your thinking, or your positioning? Use it. If it distracts from your business goals? Skip it without guilt.

Happy Monday, I want to try something a little different this week. Instead of me dropping all the content ideas, I’m opening the floor. If you had to share 1–3 content ideas that you think would work well for someone else in this community, what would they be? Not polished prompts. Not “expert” advice. Just ideas you’ve noticed, tested, or thought, “Someone here could run with this.” If this feels weird or you’re thinking, “Isn’t this what you’re here for?” — totally fair. I’ve got ideas ready too, and I’ll add mine into the thread as the day goes on. But I’m curious what you see, what you’re picking up on, and what you’d pass along to someone else in the room. Drop 1–3 ideas below. And if one sparks something for you, jump in and build on it.

Something new is happening inside The Content Shift this month. We’re not just talking about content. We’re getting in the room and actually doing the work together. Here’s what’s inside the new live rhythm: Borrow the Room Live (Weekly • 30 minutes • All members) A fast, focused session where you bring one idea, one challenge, or one piece of content. We look at it together, get fresh eyes on it, and move it forward. No long trainings. No overwhelm. Just real-time clarity. Premium Content Co-Working A live session where we sit down and plan your content for the month together. You’ll leave with an actual plan, not just more ideas saved in a notes app. Premium Strategy Session Happening the second Thursday of every month (And this week is the very first one.) This is where we zoom out, look at your ecosystem, your offers, and your direction, and make sure your content actually supports your business. This week we're connecting the dots between your lead magnet, your email and your membership/prigrams/courses/coaching. Right now, Premium Founding Members are locked in at $27/month. In March, that rate goes up to $97/month for new members. If you’ve been watching from the sidelines, this is the moment to get in at the founding rate and grow with us. Because this isn’t about posting more. It’s about building content that actually moves your business forward. Don't miss out.

New on the calendar Borrowing this idea from Jack in Skoolyard… Once a week, I’ll be answering one real question from inside The Content Shift in 30 minutes. Simple, practical, and easy to follow. No fluff. No overcomplicated strategies. Just one focused solution you can actually use. Replays will be available to everyone, so you can catch up anytime. If you’ve got a question about your content, your offers, or how all the pieces fit together, drop it in the community. Yours might be the one I pick for the next session.

It’s late, but this question’s been sitting with me. 💭 As our community grows, I really want to make sure new members feel genuinely welcomed, not just “added to a group.” What are the best welcome practices you’ve seen on Skool?