waiting for my mouth to go numb before getting a crown replaced. Old fillings removed. Modern 3D tools. Nowhere to rush to, it’s a two hour appointment. And I am thinking about time. In a fast paced world, we are taught that income grows when speed increases. Faster decisions. Faster output. Faster scaling. Waiting feels like waste. But when Income Without Burnout is my focus, I come back again and again to a different idea. One I share in my AI Summit talk and one I have to actively remind myself to practice. Einstein time. I learned this concept from Gay Hendricks. The simple version is this: clock time is fixed, but experienced time is not. When you are fully present, time stretches. When you are rushed or resisting the moment, time tightens. Right now, there is nothing productive I can do. No lever to pull. No shortcut. The body is doing its work on its own timeline. This is where the lesson lives. Income without burnout is not built by eliminating pauses. It is built by learning how to relate to them. Most burnout comes from treating every pause as a problem. Waiting rooms. Slow days. Plateaus. Quiet seasons. We rush past them mentally while our bodies stay put. That split costs more energy than we realize. Einstein time invites a different move. Instead of asking, How fast can I get through this? Ask, Can I fully be here while this unfolds? In business, this looks like allowing ideas to mature instead of forcing them. Letting systems do the work they were designed to do. Trusting that not every moment needs output to be valuable. In life, it looks like sitting in the chair. Feeling supported. Letting the moment be complete. Slowing down time does not mean doing less forever. It means choosing presence so energy stops leaking. That is how sustainability is built. That is how income becomes repeatable. That is how ambition and calm learn to coexist. Sometimes the most profitable thing you can do is stop fighting the moment you are already in.

I’m really excited to finally say this out loud. We are starting our 12 Week Year together very soon. I'm adding dates to the calendar now! We’ll officially kick things off on Tuesday, February 17, at 12 PM EST, and between now and then, I’ll be sharing something connected to the 12 Week Year with you almost every day inside this space. Think of these next couple of weeks as a gentle runway. I’ll be dropping tools and ideas to help you slow down, get clear, and shape the next twelve weeks with intention. Nothing overwhelming. Just small pieces that add up. You don’t need to do anything right now. Just stay curious and notice what shows up in your days. So… what is the 12 Week Year? At its core, the 12 Week Year is a way of working that helps you make more progress in 12 weeks than most people do in 12 months. The biggest shift is this: Instead of spreading goals across a long, fuzzy year, we work in a shorter, focused season. That one change alters how you think, plan, and follow through. When the window is smaller, clarity increases. Urgency shows up, but without panic. And momentum becomes easier to build. Here are a few ideas from the book that I’ll come back to again and again: -We focus on execution, not just planning. -We use twelve weeks to create urgency, not stress. -Each week matters because it is a meaningful part of the whole. We choose fewer goals and commit to them fully. And we use systems so we don’t go rogue or burn out halfway through. Most people already work hard. This system helps you work more calmly and intentionally. We’ll be working from the book The 12 Week Year. You’re welcome to grab a copy if that feels supportive, but it’s not required. I’ll also share summaries, videos, and examples so you can fully participate, whether or not you can attend. The shared language we’ll use together You’ll hear these terms a lot inside this space, so I want to name them early. Vision Where you’re going and why it matters to you. This is the why behind the work.

I see you lurking in the shadows, sipping coffee, reading everything, like friendly neighborhood ninjas. Today, I dare you—pop a single emoji below, your secret ninja signal. No need for essays, just let us know you’re out there. Well just say help back! 👋

I want to share a hard lesson for anyone selling on Amazon or thinking about it. Even if you’ve done 10 orders perfectly, it only takes one mistake to cost you hundreds or thousands of dollars. Here’s what happened to me. My supplier put incorrect UPCs on the boxes. Was it their mistake? Yes. Did it still become my problem? Also yes. And here’s the part I own. I skipped a third party inspection because previous orders had gone smoothly. Everything had always been fine. Until it wasn’t. Once those boxes hit Amazon’s warehouse, the cost of that decision showed up fast. Time. Stress. Fees. Inventory stuck in limbo. Profit gone. So if you’re an Amazon seller, or even just Amazon curious, here’s what I wish I had fully internalized earlier. What to do: 1. Always get an inspection. Even when you trust your supplier. 2. Double check UPCs, labels, and carton details yourself. 3. Never assume. 4. inspection costs into your pricing from day one. It’s not optional. It’s protection. What not to do: 1. Don’t skip steps because things have gone well before. 2. Don’t assume Amazon will fix supplier errors. They won’t. 3. Don’t tell yourself “this one time will be fine.” Why this matters: Amazon is unforgiving. Systems don’t care about good intentions or past success. One oversight can wipe out months of margin. This isn’t meant to scare anyone. It’s meant to be honest. I’ve learned a lot running this business, and some of the biggest lessons came from the most expensive mistakes. If this post saves even one person from making the same call I did, it’s worth sharing. Lesson learned... The hard way!

What's the number? Be honest. $3K/month? $5K? $10K? More? And why that specific amount? In tandem with this question; would you want to be more or less busy? Because one thing I've learned is that working for yourself can consume more hours than you think. Let's chat about it 💬 *Post borrowed from Recess Skool group