I’ve noticed that a lot of fitness coaches and trainers put in countless hours trying to grow their brand, post on social media, and run back-to-back sessions with clients — but at the end of the day, they still feel stuck when it comes to creating consistent income or reaching a wider audience. The truth is, there’s only so much time in a day, and if everything depends on you being present 24/7, burnout eventually kicks in. What’s interesting is that some coaches have started looking at things differently. Instead of only chasing likes and followers, they’ve begun building assets that actually work for them in the background. For example, a channel that keeps attracting people to their content every single day, or a system that allows clients to purchase programs or products without needing the coach to be online. It’s a completely different way of thinking — one that focuses on growth that scales beyond your personal time and energy. It made me curious to hear from others in this community: if you had to choose only one, would you rather spend your energy on building a bigger online audience (through platforms like YouTube, Instagram, or TikTok) or setting up systems that can sell your programs and products automatically (like online shops or funnels)? And why?

After the good reception from the first zoom meeting. @Nicholas Dheilly and I have decided to make our zoom calls a recurring event. These zoom calls will be covering all topics in relation to injuries, rehab and strength training as well as general Q&A. We are making this free to members or our community and encourage everyone to join and interact. We are initially going to start doing these every 2 weeks but that could go up to more if there is increased demand. As was true with the first. The meetings will be recorded and uploaded into classroom section for anyone looking at consuming the content. Let me know what kind of topics you are interested in below ⬇️ Looking forward to seeing everyone there!

The full recording from this weekend’s Defensive Line Academy session is now live inside the classroom. We broke down: - Why injuries occur, including traumatic vs non traumatic - Why movement quality matters for durability - How to build strength without breaking down - Real tools you can start using today 🎥 Watch the session now → Classroom -> Injury Prevention Playbook If you missed it live, this is a great way to catch up — and if you were there, drop your biggest takeaway in the comments! We’ll be doing more live calls soon — let me know what topic you want to see next.

Big News – Exciting Collaboration Coming Up! I’m really excited to announce that I’m teaming up with @Nicholas Dheilly and the D Line Academy community for a special live session that I think you’re going to love. We’re diving deep into injury prevention – and here’s the thing: this isn’t just for elite athletes. Whether you’re crushing it in the gym, playing weekend sports, or just want to feel stronger and more confident in your daily movement, this session is going to be packed with game-changing insights. What We’re Covering: • Practical strategies you can start using immediately • Evidence-based techniques for staying mobile and strong • How to build long-term resilience and avoid common injury patterns I genuinely can’t wait to share what we’ve put together. This is the kind of information that can make a real difference in how you feel and perform, whether you’re 18 or 80. Details: Jul 26,2025 12pm CST (Regina time) Zach Richardson is inviting you to a scheduled Zoom meeting. Topic: Injury Prevention Skool Time: Jul 26, 2025 12:00 PM Saskatchewan Join Zoom Meeting https://us05web.zoom.us/j/85916150715?pwd=Y5wZX2dVkasoKwuQaGfdCsbKwBiyHZ.1 Meeting ID: 859 1615 0715 Passcode: OvertimeRx