I’ve noticed that a lot of fitness coaches and trainers put in countless hours trying to grow their brand, post on social media, and run back-to-back sessions with clients — but at the end of the day, they still feel stuck when it comes to creating consistent income or reaching a wider audience. The truth is, there’s only so much time in a day, and if everything depends on you being present 24/7, burnout eventually kicks in. What’s interesting is that some coaches have started looking at things differently. Instead of only chasing likes and followers, they’ve begun building assets that actually work for them in the background. For example, a channel that keeps attracting people to their content every single day, or a system that allows clients to purchase programs or products without needing the coach to be online. It’s a completely different way of thinking — one that focuses on growth that scales beyond your personal time and energy. It made me curious to hear from others in this community: if you had to choose only one, would you rather spend your energy on building a bigger online audience (through platforms like YouTube, Instagram, or TikTok) or setting up systems that can sell your programs and products automatically (like online shops or funnels)? And why?

Let’s hear some fitness, injury or personal wins from everyone from this past week. I’ll start things. I was able to get in either a training session or a cardio session (even an evening walk) everyday this week. Things are going to look different over the next couple of with our wedding coming up but it was good to stay at it! Let’s hear from you. What your big win? Comment below 👇

The first week of NFL football starts tomorrow. Drop your hottest takes for the games this weekend. What games are you watching?

Throughout training camp and his contract negotiations, reports surfaced that Micah Parsons was dealing with back tightness. With the uncertainty around his future, there was plenty of speculation about how serious the injury was. Now that the trade and contract are finalized, we have more clarity: Parsons has been diagnosed with an L4/5 facet sprain. So, what does that mean? The facet joints are the small joints that connect each vertebra to the one above and below it. At the L4/5 level—where the lowest lumbar vertebra (L5) meets the one above it—these joints play a huge role in providing stability to the low back. A sprain here means the ligaments supporting that joint have been injured, which reduces the structural stability the joint normally provides. As a result, Parsons has been experiencing the “tightness” that was reported. This tightness isn’t random—it’s the body’s way of protecting the injured joint. His muscles are locking down to make up for the loss of ligament stability. For an elite player at his position, though, that type of compensation isn’t sustainable under the demands of NFL football. This type of injury is actually common among linemen due to both the physical nature of the position and the size of the athletes. In Parsons’ case, treatment has included prednisone (a corticosteroid that reduces inflammation) and an epidural injection (to block pain signals and calm symptoms). The good news: the injury itself isn’t considered extremely serious. The concern: prolonged compensation patterns can increase the risk of other soft-tissue injuries, like hamstring strains, which could sideline him longer. This will be an important situation to monitor as Week 1 approaches. While the Packers’ star linebacker is expected to push through, his ability to stay healthy may depend less on the facet sprain itself and more on how well his body manages the compensations around it. Now there is speculation about the severity of the injury with the business aspect of the NFL. Do we think this is something the Packers should be concerned about or is this all smoke screen from the team?