He Has Buyers⦠But No Takers for Licensing. Any Ideas?
He created a really solid course that trains experts to become great podcast guests. Itās sold well. Heās got buyers - doctors, financial advisors, CPAs, coaches. Now he wants to license it. Let others rebrand it, resell it, use it as a lead-gen tool⦠the whole white-label play. He emailed the offer to his buyer list. Crickets. His words: āThey think itās an affiliate thing. And the last thing they want is to market a course.ā And heās probably right. They arenāt creators. Theyāre pros. They bought the course to use it⦠not to sell it. Hereās the angle I am thinking: Instead of asking them to license it themselves, ask them who they know who might want to. They all have peers or clients, people looking for turnkey authority assets. So frame it as a āreferral opportunityā not another job to take on. But I feel like weāre missing something. If youāve licensed info products before or turned buyers into partners, Iād love to know what worked for you. How would you approach this?