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The DTC Vault by Growthub

4k members • Free

149 contributions to The DTC Vault by Growthub
25 add to carts
I'm not sure what this means. I've got one image ad with a 1.74 unique ctr all. 120 link clicks, 15 checkouts initiated, $2.30 cpc, $9.55 cost per checkout initiated, $238.74 spent. Should I redo my site? https://teascarfbrooklyn.com/products/oversize-rare-earth-silk-scarfThe ad is just the picture with the two models on the boat. What would. you suggest I do to start converting some of the checkout initiateds?
25 add to carts
1 like • Jul 28
@Reed Slater I think one quick comment that would help is changing your first product image, it is confusing to tell what the product even is!
Partnership Ad Threads Error - have you seen this?
I'm wondering if anyone has received this error when trying to run a partnerships ad and how they fixed? I can't find anything when I google besides duplicating the ad and that didn't work for me. "Ad Account Has No Access To Threads Account: Ad account has no access to this Threads account. Please use authorized Threads account or assign ad account to this Threads account first. (#4588023)" If anyone has insights please let me know <3
2 likes • Jul 1
Hey! Yep this is a newer error popping up now that Meta is starting to connect Threads more closely with IG accounts and ad permissions. Here’s what’s likely happening: If you’re running Partnership ads through Branded Content or a Creator Handle, Meta now requires that both the Instagram AND Threads profiles are properly linked and permissions are granted on both sides. Even though Threads isn’t fully ad-supported yet, the system is validating both profiles. Try this fix: Go to the creator’s Instagram account > Settings > Account Center > Connected Experiences→ Make sure Threads is connected and properly authorized under the same Meta Business Manager as your ad account. Then, in Meta Business Manager, ensure the ad account has permission to run branded content / partnership ads for that IG handle. Sometimes you need to refresh permissions or re-send access from the Brand Collabs Manager.
🔥 Top 3 Summer Hooks That Are Converting Right Now
If you’re refreshing creative this week, here are 3 scroll-stopping summer callouts that are popping across UGC + paid ads: 1️⃣ “Summer just started and THIS is already saving me.” → Instant lifestyle relatability. Perfect for skincare, health, hydration, or daily-use products.🧴☀️ Example: “Summer just started and this face mist is already saving me from sweaty skin breakdowns.” 2️⃣ “Hot girl summer is cool and all, but have you tried ____?” → Funny twist on a trend, gives you room to add humor or a niche solution.🎯 Example: “Hot girl summer is cool and all, but have you tried sleeping through the night without a fan, 3 ice packs, and regret?” 3️⃣ “POV: You finally fix ____ before your next beach trip.” → Creates urgency tied to seasonal plans (trips, outfits, routines).🏖️ Example: “POV: You finally fix your bloat before your Cabo trip. No more swimsuit panic.” Does anyone else have winning summer hooks?
0 likes • Jun 23
@Sam Elton o like this!!
Sunday Script Sesh 🎬 – Let’s Play “Hook, Line, & Stinger!”
Lazy Sundays are perfect for tinkering with new UGC scripts, so here’s a quick game: 1. Pick one of the hooks below. 2. Add a single benefit from your product. 3. Finish with a snappy CTA. 4. Drop your 3-line script in the comments. I’ll give feedback (or steal… kidding 😉). Hook Options: 1️⃣ “I was today-years-old when I learned ____.” 2️⃣ “POV: You finally ditch ____ and try THIS instead.” 3️⃣ “If you have [pain point] and 30 seconds, watch this.” Example: “POV: You finally ditch sugary energy drinks and try THIS instead. Clean focus, no crash. Tap below to steal my new morning hack.” Your turn! Bonus points for adding an emoji that matches your brand vibe. –– Ready, set, SCRIPT! 👇
USE THIS STYLE UGC Script if you are a Wellness Brands
One of our UGC Script That’s Crushing for Wellness Brands Right Now We’ve been testing a lot of new creative formats — and this one’s pulling major weight: Metaphor + Myth-Busting + Authority Quote Tie-In Here’s the breakdown of the winning concept (without giving it all away 😉): 🧠 Theme: Feels like a retro sci-fi brain hack — but it’s a real device 📺 Format: VHS-style hook → futuristic glow-up → “wait, this is legit?” moment 🎮 Tone: Fun. Smart. Slightly nostalgic. Still credible. 📚 CTA: Anchored in a quote from a trusted source — positions the product as a real solution, not a gimmick It’s working because: ✅ It’s not your typical “Here’s my morning routine” UGC ✅ It’s engineered — but still feels organic and fresh ✅ It wraps education, credibility, and scroll-stopping visuals into one story CHECK OUT these stats!! Looking for a free creative audit?? Send me a message!!
USE THIS STYLE UGC Script if you are a Wellness Brands
3 likes • Jun 9
HOOK brief: 🎬 [0:00–0:03] – Hook 1 📺 VHS-style intro with a fake "1997 Brain Training Infomercial" title card. On-Cam (mock serious tone): "Ever heard the myth we only use 10% of our brains?" 📝 Post-production: Add static glitch, retro overlay, VHS timestamp "Apr 1997" in the corner.
2 likes • Jun 11
@Kaytlyn Ryerson yes for sureeee!!!
1-10 of 149
Joanna Damato
5
259points to level up
@joanna-damato-5922
Growthub Strategist - 8 years in e-commerce brand growth & marketing. I specialize in DTC Shopify brands looking to grow and scale their brand.

Active 49d ago
Joined Apr 5, 2024
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