I'm not sure what this means. I've got one image ad with a 1.74 unique ctr all. 120 link clicks, 15 checkouts initiated, $2.30 cpc, $9.55 cost per checkout initiated, $238.74 spent. Should I redo my site? https://teascarfbrooklyn.com/products/oversize-rare-earth-silk-scarfThe ad is just the picture with the two models on the boat. What would. you suggest I do to start converting some of the checkout initiateds?