Skool Community Building 101
When building your business, you need an audience of people to sell to.
This audience can be on social media, youtube, or even can be bought when you pay for ads.
Once you have your audience, it is best to offer then a freebie that they can get in exchange for giving you their information.
Then, you have their information to put them into a nurture sequence to warm them up until they become paying clients.
The old way of doing this was content > freebie opt in page > e-mail collected > e-mail nurture sequence > sales
In 2025, you have the ability to house your community inside of a FREE group here on skool!
This can be both your freebie, opt in page, and nurture sequence and increases conversions to sales dramatically.
Now once you have your community, how do you create an AMAZING community?
First step - Get the fire - be the example for your audience.
Second step - show up as yourself, authentically, and vulnerable.
Third step - get the star - be on the first page of the category you're trying to run for (within the top 30 groups)
Fourth Step - make it SO good that people tell their friends about it
Fifth step - remind them to tell their friends by utilizing challenges, and make it easy with scripts, templates, and formats that they can reach out to their friends with.
If you're opting into the Wealth Challenge, focusing on something you can do every day to improve your community could be a great starting point.
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Michelle McCartney
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Skool Community Building 101
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