Have you ever heard of "citations"? We do this for our SEO clients to boost their AI search and 3-pack search results... but you can do it on your own as well! Here's the right way! PS - I made this video with AI. Yes, I wrote the script. (well, edited it so it was accurate, lol) Is it goofy or "good enough"? (it doesn't quite talk like me but I thought I'd try it) Here's the text, if you prefer reading! Are you a service business owner? I'm Deacon Nick, and I'm going to show you some cheap and easy ways to not only get your listing found on page 1 of Google and the 3-pak, but in the new AI searches as well! One of the most powerful, yet underused, tools to boost your Google Business Profile and climb to page one is something called “citations.” I’ll break down exactly what citations are, why they matter, and how to use them correctly! I’ll also show you how to get shown in the new AI search results that are changing how people find contractors. Let’s start with the basics. What Are Citations? Online, a citation is any mention of your business name, address, and phone number. When these details appear consistently online, Google sees your business as legitimate, trustworthy, and relevant. Any time you include this info online, write it out exactly as it is shown on your Google Business Profile! Google calls this your “business signal strength.” Why do Citations Matter for Your Google Business Profile? Google uses citations to verify that your business exists, where it’s located, and that it’s stable. Without consistent citations, your business can look shaky or even fake to Google. That’s why contractors who ignore citations stay buried. The key to citation success is consistency, quality, and volume. Here’s how to do it right. First, Keep Your listing Exactly the Same Everywhere. Your business name, address, and phone number must match 100% across every site. No variations like “Joe’s Plumbing” vs “Joe’s Plumbing LLC,” or sometimes adding a decimal and sometimes not. This is critical.

People thought the internet & websites were a "fad". "I don't need a business website!" was a common thought. Well today, we know that's a silly statement from someone in denial. Voice AI is in the same boat. NO! In 2026 you DO NOT "always" need to use a voice AI... but there are times you are also "silly" not to. (if you're not in denial) -When you're working and can't take a call. People leave a message (or just hang up!) and call your competitor... and you spent marketing $ to get the call in the first place. -After hours, late nights, and weekends. If someone calls you at these odd times, it's because it's convenient for THEM. Shouldn't they at least be helped, and have an option to set an appointment? (or be assured you'll call them back ASAP?) -To get Google reviews. An AI can get you 5-star reviews, reply to them, and repost them on your website and social media, 100% HANDS OFF. -To get you new leads from people searching for YOUR services. Who will never even hear abou you without it. I can go on and on, but you may as well just go talk to "Gigi", and see it in action! She can even role-play your specific business. Just say "hi Gigi!": https://aisprinkled.com/try-ai Or if you want a customized one just for YOU... we'll build a custom AI missed-call demo trained on your biz, that you can talk to and put through its paces. No credit card needed, no strings attached. Just ask! Request it here: https://aisprinkled.com/voice Voice AI doesn’t just save you money—it helps you make more of it, driving sales and boosting your bottom line while you kick back and enjoy the rewards...

Local Service Business Marketing Channels - Start at the top and Work Down! This shows what is the most important to do when setting up a marketing plan for a service biz! TIER 1: ESSENTIAL CORE CHANNELS 1) Local SEO (Google Maps) CRITICAL! - 60–70% of people click one of the top 3 companies in the Google Maps section. - Ranking in the Map Pack is critical for capturing the majority of high-intent leads. - Fully optimize your Google Business Profile (fill out every field - or have us do it). - Reviews are critical — quantity, quality, and recency. We can automate this! - Build review requests into your follow-up process after every job. We send day 1,3, & 7 - We can have an AI do the requests, replies, and repost them to your socials... for $97! - You'll never again "forget" to thank a customer for a 5-star review. 2) AI Search (ChatGPT) - More customers are using ChatGPT and AI tools to find local service companies. - AI relies heavily on Google SEO signals (reviews, content, authority, schema) so a strong Google presence increases your chances of being recommended in AI search. - Ensure you have lots of service + location content on your website. - Add local schema to your website for AI visibility. (all our sites include this) - Maintain strong, recent reviews across multiple platforms (Google, Facebook, Yelp etc). - We can take this over if you like. 3) Google Ads (PPC) - Targets people by the keywords they're searching for. - Works best with "service" or "service + location" keywords. - A good negative keyword list will reduce wasted spend with irrelevant clicks. - Landing page must be mobile optimized and fast-loading (aim for a 20%+ conversion rate). - Focus on a click-to-call or a simple quote request form as your primary Call-to-Action. - Once optimized, increase or decrease your budget based on required lead volume. 4) Google Local Services Ads (LSA) - Requires a Google Business Profile with at least 5+ reviews (help friends and family to get reviews). - Google will also run a quick background check on you (can take a few weeks to get approved). - Once approved, set a weekly budget and wait for the leads to come through (calls and/or messages). - Opt for max leads where Google sets the cost and sends you as many leads for your budget. - You can dispute bad leads and get refunds. - Works well alongside Google Ads for shared budget allocation.