One of the things I do quickly with a contractor or home service partner, is make sure they've both created a company page on Nextdoor.com , as well as are posting with their personal account. In many cases you'll see people reaching out asking for exactly what you do. A simple dm introducing yourself puts you in front of people needing you service... Nextdoor is an incredible tool for contractors looking to expand their digital reach and obtain new clients. It's a platform that lets people in YOUR NEIGHBORHOOD both find service pros, as well as offer recommendations for local businesses... think word-of-mouth from trusted neighbors but in a digital space. For contractors, it provides a platform to organically reach the community or to have members endorse your work, which is a highly effective marketing tactic. And... it's FREE! (but post regularly, not just one and done!) “Word-of-mouth publicity is about the best it gets, with 83% of respondents having made a recommendation to a friend or family member and 55% making a recommendation at least once a month. However, younger consumers are more likely to engage in this behavior, with 77% reporting they make a recommendation at least once a month.” Let customers work on your behalf. Sign up (again, it's free!), list your business and contact info, and verify your Business Page. Once that's done, past and current customers within your community can leave recommendations directly on your page and increase your visibility within the neighborhood. By optimizing your contractor marketing strategy, you can attract more reviews and generate increased traffic. It doesn't take much to be rewarded their yearly recommendation awards, an icon you should both proudly share on both your socials, and website!

Social Media for Contractors & Service Companies… WHAT should I write about? First... What is "Content Marketing"? Content marketing = is when you either add content to a social media site or your website to generate jobs/work. Content marketing for contractors and home service businesses is about answering the questions homeowners type into Google every day. If you answer these questions using proper "keywords", Google will send you search traffic. (people who did a search for your service!)So when you're writing on social media, or adding articles to your blog or website, answer the questions your POTENTIAL CUSTOMER is asking! Examples: -How much does a kitchen remodel cost in [your city]? -How long does a home addition take? -Do I need a permit for a deck in [your state]? -What's the difference between hardwood and LVP flooring? -Can I clean my siding with a pressure washer? You know that question you've "heard 1,000 times"? Answer it digitally! Each piece of content targets a specific search term. Over time, these pages rank in Google and bring in traffic from people who are in the early stages of their project - the perfect time to get in front of them. Simply... write articles and posts, and create videos about what you do! Especially videos! Take out you cell a few times a week when you're doing a job, and make a 2-minute video showing the before and after, or a simple technique. YouTube is the 2nd largest search engine, and is owned by Google... so Google LOVES to show videos on page 1! And... a video is there forever.

If you're a contractor or ANY service company looking for a marketing method that more than works, watch this video. He does a day of work for free, posts these videos on his socials, and who do you think a local paying customer calls when they need a lawn company? Do YOU have any off days? How do you spend them? Prospecting? Cold calling? Golf? (ok, we understand golf) And um, I hope you're not one of those companies that "don't answer their phones", like she explains, are you? if so... www.aisprinkled.com/LTS We'll solve that problem once and for all!

"I can't make videos". "I don't have the time". "I'm too busy". Not long ago that was (kind of) a good excuse, but now, with AI and cell phones making close-to-pro quality video, it doesn't make sense. So many contractors and service pros ignore YouTube and other FREE video marketing channels... but it's a huge mistake. Video marketing can completely transform how home service pros connect with homeowners and grow their businesses. Want us to do this for you? We'll make AND post at least 1 video a week for a few $'s a day. Reach out to the person who referred you to this group, go to aisprinkled.com, or email [email protected] . Video Marketing for Home Service Pros: The Ultimate Growth Tool You’ve probably noticed that nearly every thriving contractor or home service brand is showing up with video... on social media, YouTube, ads, or Google Business profiles. That’s not a coincidence. Video marketing has become one of the most powerful ways for service professionals to stand out, build trust, and book more jobs. If you’re a plumber, roofer, landscaper, HVAC tech, electrician, or remodeler, video isn’t just a marketing option anymore, it’s a must-have. Let’s break down why it works so well, how to start filming, and where to use video to maximize your results. Homeowners hire people they trust. - Instant trust – When homeowners see your professionalism, knowledge, and friendliness on camera, you stop being “just another contractor” and start becoming the expert they’d invite into their home. (even if it's not "you" on camera) - Search visibility/SEO – Google loves video. Properties with embedded videos get more engagement, longer site visits, and higher rankings. - Social media reach – Platforms like Facebook, Instagram, TikTok, and YouTube are prioritizing short-form and vertical videos. Contractors posting consistent behind-the-scenes content often get thousands of local views quickly. - High conversion rates – Studies show that landing pages with video can increase conversion rates by more than 80%. A quick introduction or service walkthrough might be the nudge a homeowner needs to call. - Video is forever! Once a video is online, it can be seen for years...

I recorded (and wrote out) some cheap ways you can make an impression OFFLINE on both customers and non-customers that will help you be remembered when they need, or know someone else who needs your service! Want help with this? https://aisprinkled.com Get the Phones Ringing: Offline Branding Tips for Contractors: Don't just be seen, but be remembered! - Your best leads come from satisfied clients. After each job, ask for referrals — and offer a small thank-you reward or discount for both the referrer and the new customer. Referral marketing is one of the easiest ways to generate warm, qualified leads. - Make Every Job a Mini Billboard. Use yard signs to turn your completed projects into local ads. Place them strategically in high-traffic neighborhoods (with permission) and make sure they feature your logo, phone number, and a simple callout like “Roof Replacement by [Your Company].” - Send Handwritten Thank-You Notes. In a world full of texts and emails, a handwritten thank-you card stands out. Sending a quick note after every job keeps your name top-of-mind and naturally encourages word-of-mouth referrals. Haven’t sent one lately? Write to your last five customers today. - Team Up with Other Local Pros. Build partnerships with complementary trades—realtors, plumbers, painters, landscapers, or HVAC pros. Exchange referrals or create bundle offers. Strategic collaboration often beats competition when it comes to generating new local business. - Sponsor Community Events or Youth Teams. Few marketing ideas build trust and visibility faster than community involvement. Sponsor a local little league team, charity event, or home show. You’ll connect with potential customers while showing real support for your community. - Leave Behind Door Hangers. After finishing a job, drop branded door hangers or flyers around the neighborhood. Include your company name, photos, and a “free quote” offer to attract nearby homeowners who may need similar services.