What's The Biggest Risk to ANY Company

Please note, I did NOT write this. This was an email I received from a mentor of mine, Alex Hormozi. Founder of Skool, author, podcast host - all around awesome human! If you'd like me to send you a FREE copy of his newest book - reply BOOK to this post. (you pay $10 for shipping)

---

Words I like: The greatest risk to any business is that the founder doesn't want to do it anymore. You just gotta want it more than you hate what it takes to get it. Mozi Minute: Founder Passion No one talks about the biggest risk to your company: you falling out of love with it.

When a founder loses their love, the business is as good as dead.

So here's my most important rule: don’t hate your business. Prioritize removing anything or anyone you hate, then worry about the rest. Some Real Examples I Heard Within The Last 30 Days: If there's a team member who drains your soul - fire them.

I don't care how "good" they seem. No one is worth you hating Monday mornings.

That product that's making good money but making you sad? Cut it.

That office that's "smart" but feels awful? Move.

That website you hate looking at? Change it now.

I know this sounds illogical and unlike my normal emails. But I met with probably 4 different businesses over the last two weeks - big businesses - whose only risk was the founder hating their lives.

Building a business is a long run, not a quick dash.

The middle part - years #3 through #7 - that's where most founders quit.

Not because the business failed, but because they couldn't stand it anymore.

Remember: the road is long and the load is heavy.

First rule: set up everything so you don't give up. Then you can be smart about the rest. Because nothing works if you stop pushing.

If you want to overpay someone because they make your life easier - do it.

If you want a big fancy office because its been your dream - do it.

If you want to get rid of someone who is otherwise competent because you just cant stand them - do it.

It’s your business. You make the rules. So don’t make rules you hate. You only have you, to blame.

As promised, value in under a minute.

7 comments

1-Hour Bookkeeper

skool.com/1-hour-bookkeeper

In 2016 I left CORP AMERICA to launch my own bookkeeping practice. I’m sharing ALL the secrets I learned on becoming A PAID PROFESSIONAL BOOKKEEPER!!!

Leaderboard (30-day)

+32

+21

+12

+10