VSL version...? Using the Free Talk framework (and new funnel!)
After some feedback I got from my previous VSL attempt along with what coached us on in the most recent Free Talk workshop, I redid my VSL to follow the outline of a mini free talk.
In this VSL I'm focusing on the problems that my avatar has, what hasn't worked, while introducing essentially my core curriculum as the solution, then CTA (basically what Cate outlines in this doc: https://docs.google.com/document/d/1ZyEs7V36IQ1jzDcVdSyEgMWwnv4QXtFX66li7zn8v_E/edit?tab=t.0). It's meant for fast conversion and to get people on my list and on a call. I'm in the process of planning a relaunch for my club that I want to combine with my detox, so in the next months I'm also going make a VSL for that.
Also I decided to hire a marketing friend to give me direct help on my funnel because the ones that I created over the past year or so have not converted with any success, so I've been getting some handholding to make these landing pages. So far I've been getting more conversions but I'm still tweaking. My goal is to have new people signing up for the lead magnet consistently and booking calls by November. That way I can launch club powerfully by January 1st.
  1. Opt-in page for lead magnet: https://www.intrepidwellness.life/vvb-opt-in
  2. Thank you page: https://www.intrepidwellness.life/vvb-video-page-book-a-call (this is where the video is embedded)
This has been the bulk of my focus for the past couple of months along with consistently publishing podcast and social media content. Once the funnel is functional, my next step is to redo my 1 hr free talk and push it out to hubs as well as record an evergreen version for Youtube/podcast.
I'll keep everyone updated on the functionality of the funnel. For anyone working on leads let's cheer each other on!
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Valerie Hwang Beck
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VSL version...? Using the Free Talk framework (and new funnel!)
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