ATHLETES: VIMS Performance - Performance Hydration Program
Hydration is non-negotiable in a serious NIL portfolio.
A hydration partner instantly signals to brands:
  • “I’m serious about performance.”
  • “I take care of my body.”
  • “I make disciplined, professional choices.”
Performance and supplement brands are selective. They look for athletes who already live the habits they promote - consistency, recovery, and commitment. Partnering with a hydration brand like VIMS helps establish that credibility before you pitch bigger nutrition or supplement deals.
Why this matters long-term:This type of partnership strengthens your profile for:
  • Higher-tier supplement brands
  • Recovery & performance tech deals
  • Endurance, training, and wellness partnerships
Think of this as a trust-building deal, one that quietly elevates your athlete brand and makes future partnerships easier to secure.
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Katherine Bernal
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ATHLETES: VIMS Performance - Performance Hydration Program
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