Crack a joke at the opening… One way to do that and win over the audience right from the start is to expose a stereotype, even if it means being a little goofy about it. This is effective because it releases dopamine and immediately takes the pressure off of you. Laughter and humor trigger the release of "feel-good" chemicals like dopamine and endorphins (Dunbar et al., 2011; Mobbs et al., 2003), which boosts your mood and helps to lower levels of stress hormones like cortisol (Berk et al., 1989). If you can crack a stereotype about your domain at the very beginning, people will be interested and surprised because it’s not what they expected. And that’s exactly what you want! This sends a signal to your brain: if you can be a little teasing with people, the space is safe. You can relax and, therefore, perform better. Research shows that an appropriate level of dopamine in the brain improves cognitive performance, including memory and attention (Cools & D’Esposito, 2011; Nieoullon, 2002). It’s all about setting the tone for the audience, putting you in charge. It always works because you have the mic, and they don’t. They can only listen, and you are the star! If a heckler says something (or writes a comment), you can either deliver a witty comeback or simply ignore them and move on, because you are the main character in that moment. I am sure you can think of some stereotypes in your own domains that you can crack while talking to people in a funny way. P.S. I hope one day I will learn that Skool wants my videos to be horizontal! 🙁 References: Berk, L. S., Tan, S. A., Fry, W. F., Napier, B. J., Lee, J. W., Hubbard, R. W., Lewis, J. E., & Eby, W. C. (1989). Neuroendocrine and stress hormone changes during mirthful laughter. The American Journal of the Medical Sciences, 298(6), 390–396. Cools, R., & D’Esposito, M. (2011). Inverted-U-shaped dopamine actions on human working memory and cognitive control. Biological Psychiatry, 69(12), e113–e125. https://doi.org/10.1016/j.biopsych.2011.03.028