You should be concerned if people get what you say, if they understand your message and the value it brings; you should not by any means be obsessed with how you do it, because this is more yours than theirs. (Aristotle, 2007; Lucas, 2019; Savitsky & Gilovich, 2003). The merit must be there, be obsessed about the merit; let loose on how you will deliver it. You know the saying about eccentrics: “Yeah, he’s a bit weird, but he’s a genius”? Exactly, when you are really excelling at something, no one really cares if you sneeze during the speech, turn red or even green, because you delivered the value (Gilovich, Medvec, & Savitsky, 2000). Obsession over the merit. Chill over the delivery. People who have little to say sometimes try to compensate with the way they say it, and they become obsessed with their look, etc. (Lucas, 2019). *I expect some fierce debate in the comments! hahaha References Aristotle. (2007). On rhetoric: A theory of civic discourse (G. A. Kennedy, Trans., 2nd ed.). Oxford University Press. (Original work published ca. 4th century BCE) Gilovich, T., Medvec, V. H., & Savitsky, K. (2000). The spotlight effect in social judgment: An egocentric bias in estimates of the salience of one's own actions and appearance. Journal of Personality and Social Psychology, 78(2), 211–222. https://doi.org/10.1037/0022-3514.78.2.211 Lucas, S. E. (2019). The art of public speaking (13th ed.). McGraw-Hill Education. Savitsky, K., & Gilovich, T. (2003). The illusion of transparency and the alleviation of speech anxiety. Journal of Experimental Social Psychology, 39(6), 618–625. https://doi.org/10.1016/S0022-1031(03)00056-8

The High-Pressure / Low-Pressure Switch Here’s a powerful mental switch for public speaking. It’s a two-step process: one for practice, one for performance. Step 1: Practice Under High Pressure When you rehearse, imagine you are speaking to the highest-stake person you can think of: a major investor, your boss's boss, or a dream client. The goal is to get your mind and body accustomed to that feeling of pressure in a safe environment. Step 2: Perform Under Low Pressure When it's time for the real speech (or when you're recording your homework on camera), flip the script completely. Imagine you are talking to just one person - someone you like and feel comfortable with. Treat it as a conversation, not a performance. Why This Mental Switch Works This technique is a form of cognitive reframing, and it's backed by solid neuroscience. When you shift how you interpret a situation (from "scary performance" to "friendly chat"), you engage a part of your brain called the medial prefrontal cortex (mPFC). This area is key for self-awareness and social thinking. Activating the mPFC helps to calm down the amygdala, which is your brain's threat-detection center (Buhle et al., 2014; Denny et al., 2012). The good news is that studies also show that reappraising performance anxiety as excitement or meaningful engagement does not only make you feel better - it actually improves your performance (Brooks, 2014). Try This For Your Next Homework: 1. Practice as if the stakes are huge. 2. Talk to the camera as if you’re talking to one friendly person. Let us know how it feels! References Brooks, A. W. (2014). Get excited: Reappraising pre-performance anxiety as excitement. Journal of Experimental Psychology: General, 143(3), 1144–1158. Buhle, J. T., Silvers, J. A., Wager, T. D., Lopez, R., Onyemekwu, C., Kober, H., & Ochsner, K. N. (2014). Cognitive reappraisal of emotion: A meta-analysis of human neuroimaging studies. Cerebral Cortex, 24(11), 2981–2990.

Crack a joke at the opening… One way to do that and win over the audience right from the start is to expose a stereotype, even if it means being a little goofy about it. This is effective because it releases dopamine and immediately takes the pressure off of you. Laughter and humor trigger the release of "feel-good" chemicals like dopamine and endorphins (Dunbar et al., 2011; Mobbs et al., 2003), which boosts your mood and helps to lower levels of stress hormones like cortisol (Berk et al., 1989). If you can crack a stereotype about your domain at the very beginning, people will be interested and surprised because it’s not what they expected. And that’s exactly what you want! This sends a signal to your brain: if you can be a little teasing with people, the space is safe. You can relax and, therefore, perform better. Research shows that an appropriate level of dopamine in the brain improves cognitive performance, including memory and attention (Cools & D’Esposito, 2011; Nieoullon, 2002). It’s all about setting the tone for the audience, putting you in charge. It always works because you have the mic, and they don’t. They can only listen, and you are the star! If a heckler says something (or writes a comment), you can either deliver a witty comeback or simply ignore them and move on, because you are the main character in that moment. I am sure you can think of some stereotypes in your own domains that you can crack while talking to people in a funny way. P.S. I hope one day I will learn that Skool wants my videos to be horizontal! 🙁 References: Berk, L. S., Tan, S. A., Fry, W. F., Napier, B. J., Lee, J. W., Hubbard, R. W., Lewis, J. E., & Eby, W. C. (1989). Neuroendocrine and stress hormone changes during mirthful laughter. The American Journal of the Medical Sciences, 298(6), 390–396. Cools, R., & D’Esposito, M. (2011). Inverted-U-shaped dopamine actions on human working memory and cognitive control. Biological Psychiatry, 69(12), e113–e125. https://doi.org/10.1016/j.biopsych.2011.03.028

This video came out to be quite a yap guys😂, but I post it as there’s still value to be extracted It also “counters” what Artur talks about in his most recent video, by brainwashing yourself in the present moment into thinking you are the best at speaking, which is the only beneficial mindset for performing. Doesn’t really matter how far from truth that is as long as it gets the job done, which is to get you talking. The reality is always going to kick in afterwards as it’s necessary for us to watch it back, observe, analyze and target what we have to change or improve, and what is our strength that has to be doubled down on. We do not see our minor improvements, because we get caught up in our own heads & daily life. It doesn’t mean progress it’s not there. It certainly is as long as we keep showing up. At one point it all sticks and all of a sudden you become fabulous at speaking “over night”. Let’s get it!

And for anyone aside from Artur who might be wondering... I have no professional connection to history, but I did find it enjoyable to speak on this topic in a long form video 🥸