✅ Wholesaling Real Estate Business Setup Checklist
1. Business Setup
  • Choose Legal Structure (LLC, S-Corp, ect.)
  • Register Business Name
  • Obtain EIN from the IRS
  • Create Operating Agreement
  • Open Business Bank Account
2. Marketing Strategy
  • Identify Target Market (e.g., counties, median sale price, population)
  • Build Targeted Marketing Lists (Probates, Pre-foreclosures, etc.)
  • Set Up Lead Generation Channels:
  • 🔥  Direct Mail (Postcards, Letters)
  • 🔥  SMS/Text Blasting
  • 🔥  Cold Calling
  • 🔥  Facebook Groups/Marketplace
  • 🔥  Google Ads/SEO (optional)
  • Choose CRM System (e.g., Podio)
  • Set Up Lead Intake System (Property details & contact info)
3. Acquisition Process
  • Create Property Analysis Tools (MAO, comps analysis) XLEADS
  • Draft Offer Templates (e.g., 70% of ARV)
  • Set Up Contract Management System (RabbitSign)
4. Dispositions Process
  • Build Buyer Database (Cash buyers & investors)
  • Promote Properties to Buyer Network:
  • 🔥Email campaigns
  • 🔥Facebook Groups/Marketplace
  • 🔥Zillow (FSBO listings)
  • 🔥Real Estate Agent partnerships
  • 🔥XLeads or other wholesaler platforms
  • Set Up Contract Assignment Process
5. Operations and Team
  • Create Daily Habit/Action Plan (Cold calling, SMS, D4D, etc.)
  • Decide on VA Use for Cold Calling, SMS, or Admin tasks
  • Consider Acquisitions Manager (if scaling)
  • Outsource Marketing (If necessary)
6. Systems and Tools
  • Set Up Google Sheets/Excel for Tracking Leads & Deals
  • Set Up Podio CRM with workflows for leads and tasks
  • Choose Phone System (e.g., Google Voice or VoIP)
  • Set Up Marketing Automation Tools (XLeads, GoHighLevel)
  • Organize Documents in Cloud Storage (e.g., Google Drive)
7. Financing and Profit Tracking
  • Network with Private Money Lenders
  • Build Relationships with Hard Money Lenders
  • Set Up Accounting Software (e.g., QuickBooks)
  • Set Up Profit Sharing Plan (for JV partnerships)
8. Follow-Up and Nurture Process
  • Create Follow-Up Strategy (Email, Phone, SMS)
  • Build Lead Nurturing System for long-term relationships
9. Compliance & Legalities
  • Prepare Contracts (Purchase, Assignment, JV, etc.)
  • Ensure Compliance with Local/State Real Estate Laws
  • Partner with Title Company/Attorney for Closings and Title Check
10. Scale and Growth
  • Build Referral Network (Wholesalers, Agents, Investors)
  • Consider Mentorship or Coaching for Scaling (Zach Ginn)
  • Outsource Lead Generation (VAs or Third-Party Services)
  • Systematize Processes to Scale Operations
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Jillian Jean
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✅ Wholesaling Real Estate Business Setup Checklist
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