1. Business Setup
- Choose Legal Structure (LLC, S-Corp, ect.)
- Register Business Name
- Obtain EIN from the IRS
- Create Operating Agreement
- Open Business Bank Account
2. Marketing Strategy
- Identify Target Market (e.g., counties, median sale price, population)
- Build Targeted Marketing Lists (Probates, Pre-foreclosures, etc.)
- Set Up Lead Generation Channels:
- 🔥 Direct Mail (Postcards, Letters)
- 🔥 SMS/Text Blasting
- 🔥 Cold Calling
- 🔥 Facebook Groups/Marketplace
- 🔥 Google Ads/SEO (optional)
- Choose CRM System (e.g., Podio)
- Set Up Lead Intake System (Property details & contact info)
3. Acquisition Process
- Create Property Analysis Tools (MAO, comps analysis) XLEADS
- Draft Offer Templates (e.g., 70% of ARV)
- Set Up Contract Management System (RabbitSign)
4. Dispositions Process
- Build Buyer Database (Cash buyers & investors)
- Promote Properties to Buyer Network:
- 🔥Email campaigns
- 🔥Facebook Groups/Marketplace
- 🔥Zillow (FSBO listings)
- 🔥Real Estate Agent partnerships
- 🔥XLeads or other wholesaler platforms
- Set Up Contract Assignment Process
5. Operations and Team
- Create Daily Habit/Action Plan (Cold calling, SMS, D4D, etc.)
- Decide on VA Use for Cold Calling, SMS, or Admin tasks
- Consider Acquisitions Manager (if scaling)
- Outsource Marketing (If necessary)
6. Systems and Tools
- Set Up Google Sheets/Excel for Tracking Leads & Deals
- Set Up Podio CRM with workflows for leads and tasks
- Choose Phone System (e.g., Google Voice or VoIP)
- Set Up Marketing Automation Tools (XLeads, GoHighLevel)
- Organize Documents in Cloud Storage (e.g., Google Drive)
7. Financing and Profit Tracking
- Network with Private Money Lenders
- Build Relationships with Hard Money Lenders
- Set Up Accounting Software (e.g., QuickBooks)
- Set Up Profit Sharing Plan (for JV partnerships)
8. Follow-Up and Nurture Process
- Create Follow-Up Strategy (Email, Phone, SMS)
- Build Lead Nurturing System for long-term relationships
9. Compliance & Legalities
- Prepare Contracts (Purchase, Assignment, JV, etc.)
- Ensure Compliance with Local/State Real Estate Laws
- Partner with Title Company/Attorney for Closings and Title Check
10. Scale and Growth
- Build Referral Network (Wholesalers, Agents, Investors)
- Consider Mentorship or Coaching for Scaling (Zach Ginn)
- Outsource Lead Generation (VAs or Third-Party Services)
- Systematize Processes to Scale Operations