How to Stop Treating Every Lead the Same Way (And Close More Deals Because of It)

Hi all. Most property investors I've spoken to treat every lead the same way — same follow-up, same sequence, same energy. But a motivated seller ready to move in 2 weeks and someone just browsing are not the same lead.

Here's a simple system I've been building out:

- Leads come in from any source like Facebook ads, website forms and referrals

- Each lead gets scored automatically based on their situation, timeline and motivation

- Depending on their score they get routed into a high, medium or low priority sequence, each with its own follow-up intensity

Built this for an 8-figure property company and it increased booked meetings by 5% per week

Here's a quick demo: https://www.loom.com/share/d45acb2321fe47ef9f0121da307656e5

Hope this helps 🙏

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How to Stop Treating Every Lead the Same Way (And Close More Deals Because of It)

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