It feels truly magical! After going three months without a contract, I was struggling—especially after the A2P regulation enforcement and my SMS software shutdown. I was completely stuck and had to go back to cold calling, which, to be honest, I was dreading.
One major lesson I learned from this group is that I had created a single point of failure—I was relying on just one marketing channel when, in reality, I needed at least two or three to start with.
Well, within just 10 days, I locked in five contracts—the most I’ve ever had! It still feels unreal. All it took was implementing new marketing strategies and, most importantly, finding the right market.
I promise you—use the spreadsheet. This will be one of the smartest things you do for your business and yourself. In my previous market, I spent three months making over 40,000 calls and got zero contracts. Today, I successfully assigned two contracts from last week and am working on assigning the other three.
Having the right knowledge but applying it incorrectly can hurt you. I had the knowledge, but my implementation was off.