Alpha Leads: Primary Source or Pipeline Accelerator?
With Alpha Leads rolling out, I’m curious how people are thinking about where it fits long-term.
To me, it feels less like a replacement for core marketing and more like a pipeline accelerator, especially when paired with strong follow-up.
Curious how others are planning to use it if at all:
• Primary lead source?
• Supplement to lists + outbound?
• Strictly a follow-up play?
Interested to hear different perspectives.
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Ian Dunsdon
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Alpha Leads: Primary Source or Pipeline Accelerator?
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