This past month my clinic collected $62,000, but I also had approximately $10,000 in refunds. One patient signed up, but her husband decided against it that night. We refunded her in full and referred her to a physical therapist trained in my methods so she could still get the help she needed. The second patient accepted a new job and had to move out of state, so we refunded that package as well. On top of that, I paid several thousand dollars in credit card processing and CareCredit fees. I pay myself a $100,000 annual salary through payroll, pay my assistant, and after marketing and other operating expenses, total monthly expenses were about $24,000. I also max out my 401k with matching 24k a year. Now here’s the interesting part… I took two weeks off. I worked an average of 13 hrs a week in June. The first week of June was busy, then I took two weeks off, and the last week I probably worked about 10 hours. So in total, I worked roughly 30 hours the entire month. Not bad for the middle of summer, when things typically slow down. Even with refunds, time off, and slower seasonal demand, my clinic is still averaging about $100,000 per month. We’ve generated over $500,000 in gross revenue during the first six months of this year, while keeping expenses at approximately 40%, leaving about $300,000 in net profit. Based on those numbers, I’m projecting approximately $1 million in annual gross revenue and $600,000 in net profit while working about 20 hours per week, 11 months per year. That business model didn’t happen by accident. It required developing highly specialized clinical skills, creating systems, and building a premium cash-based practice around them that I teach! If you’re a PT, DC, or OT and you’re interested in learning more about my hybrid clinical and cash-based coaching mentorship, comment “Hybrid” below and I’ll DM you more information. Once I have somebody in your geographical region, that person will have the option for exclusivity so it’s truly first come first serve.

Recently, I evaluated a patient who came to me years ago when she first hurt her back, she did not want to work with me as it was too expensive. I tried to get her to a PT that does my methods but she went down her own path. She came back to me years later and said I have been to so many PTs and you were the only one that knew what was wrong, so I am back and I have spent more than what it costed to see you! I knew this would happen and I try to filter out people that just hurt themselves a few months ago with my marketing system. In order to go out of network and pay a premium, they usually have to have failed multiple providers. She wasn't ready. I had her out of LBP and groin pain immediately both visits. She had SI referring into her groin. When she told the therapist my back and groin hurts she said the PT laughed and said that's not possible. I showed her a map of the SI referred pain and said we learned this in school, sorry that happened. She had an upslip, out flare B, and a sacral rotation. I put her on my SI protocol and stabilized her sacrum and she was better in 8 weeks or so. No LBP or groin pain. Always screen the SI for any symptoms from lower thoracic into the foot including weakness! You will shocked what you find! Here is my FREE statistically historic paper in readership I published with eval procedure and protocol https://www.medcentral.com/pain/spine/low-back-pain/root-cause-sacroiliac-joint-dysfunction-four-step-exercise-protocol If you want to go much more in-depth and join my VIP Clinical Mentorship comment "Clinical" and I will DM you more information (59% off all my courses)

Stop doing discovery calls. If you have to give away free discovery calls or appointments to convince people to become patients, ask yourself why. Most of the cash based coaching industry teaches discovery calls because they believe you have to overcome objections, build rapport, and talk people into buying. I teach the exact opposite. The real goal isn’t to get better at convincing people. The real goal is to become so clinically valuable and market so precisely that the right patients are already convinced before they ever contact you. Think about it. There is a Lyme disease specialist here in Florida who publicly reports a 94% success rate. Patients travel from all over the country because they believe that doctor can help when countless others could not. Those patients aren’t asking for a free discovery call. They aren’t shopping for the cheapest option. They’re looking for the person they believe gives them the best chance to get their life back. That is exactly how I built my chronic pain clinic. Patients tell me they have failed everything. Years to decades of pain. Countless doctors, PTs, chiropractors, injections, surgeries, medications, and thousands to well over $100,000 spent with little to no relief. When I teach you the clinical methods to become a true super specialist in chronic pain, then teach you how to precisely target that patient population with social media marketing, you stop feeling like you’re competing with every PT and chiropractor in town. You’re no longer trying to convince people. You’re attracting the people who have already decided they need someone different. That’s why I don’t teach: ❌ Discovery calls ❌ Sales techniques ❌ Workshops ❌ Talking patients out of using insurance ❌ Chasing leads Instead I teach you how to become the clinician patients drive hours to see because they believe you’re the specialist they’ve been looking for. If you are a PT or DC and have a minimum of $1,500/month to market (which you can earn working one day a week in home health or at The Joint Chiropractic), you may qualify for my 7 Figure 20 Hr/Week Hybrid Clinical & Business Mentorship.

In the cash based PT/DC world, everyone is doing the same thing. Use sales techniques. Do workshops. Book FREE discovery calls. Talk patients out of using their insurance. Chase leads with endless follow ups. Compete on price. Reactivate old patients. I built my clinic doing the exact opposite. I don’t teach sales techniques because getting someone out of pain immediately creates more trust than any script ever will. I don’t do workshops. I don’t do discovery calls. (You should stay home and play video games) I don’t convince people to stop using their insurance. If that’s their priority, they’re not the right fit for my clinic. I don’t chase patients. I position myself as a super specialist so patients who have failed everything else seek us out. I don’t compete on price. I compete on results. That model allowed me to build a seven figure clinic while working about 20 hours a week and it’s the same model I teach my students. One important requirement: You need a minimum of $1,500 per month to invest in marketing. Don’t go into debt. If you don’t have it yet, work one day a week in home health or at The Joint Chiropractic until you do. Then use that money to build your own business instead of someone else’s. This program is for PTs and DCs who want to become true chronic pain specialists and build a premium practice without relying on high pressure sales tactics. Comment “Hybrid” below and I’ll DM you more information.

It shocks me that frozen shoulders get called tendonitis by specialists. There are 4 things I check for to Dx 1. Severe pain keeping them up at night 2. Decrease ROM in all planes 3. Severe pain with arm in abduction and I apply minimal inferior glide to GH joint 4. If you ask them to raise their arm up their upper trap raises in conjunction with the Humeral head. They go up together. This happens when the joint is locked. You see this with a nerve injury and RTC tear too but a myotome test and empty can test rules those out. A lot of times the person is told it’s RTC tendonitis. Well if I grabbed your wrist joint and squeezed and told you to perform flexion and extension all day how long do you think it would take for you to develop tendonitis! Watch this teaching video of Frozen shoulders and how I Dx and treat it below. In 2 decades I have never had a patient need to get an MUA (that I am aware of) and my rehabs usually take 8 weeks. I also can usually get 10-12 degrees of ROM in a few minutes without touching the shoulder the patient loves it! Comment “Clinical” below to learn more about my clinical mentorship