75% with my AI product- Is it hard to sell?

No doubt that having a 24/7 assistant to book you appointments while you sleep will help you scale your business, as well as having an up to date website with all your FAQS, info, and brand aesthetic. For anyone who has an agent or product already functioning and ready to be sold to businesses, what are some tips and tricks you used to solidify urgency and close deals via cold calling or marketing?

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