🐦‍⬛ VISIBLE FRIDAY #3 IS HERE 🐦‍⬛ Team huddle time, gorgeous ones. Grab a cuppa and come hang with me for 13 minutes. This week I've recorded our Visible Friday video via YouTube so auto-captions are available for anyone who needs them. :) Inside this week's family meeting: 🐦‍⬛ A few questions answered (you've been asking good ones) 🐦‍⬛ A very special limited-time offer - just for the legends who've been here from the start. It closes end of May so now's the time to tell a mate. 🐦‍⬛ This week's Visibility Prompt - all about idea generation and what to do when you've completely run out of steam. (We've all been there. I've got you.) Go hit play. See you in the comments. x

Before you spend another hour thinking about your next reel or wondering why the algorithm hates you this week - I want to make a case for something a lot of death workers overlook. Your local newspaper. I know. Bear with me. When the Blue Mountains Gazette ran a piece about the Death Café I host here in Lawson, my phone rang for weeks. People who had never heard of me. People who had been quietly wondering if there was anyone doing this kind of work nearby. Families I am now holding, because a journalist asked a few questions and wrote a story. Local media still carries weight in a way social media doesn’t. It lands on kitchen tables. It gets passed to a neighbour. It signals to your community that you are a real person, doing real work, in the actual place they live. And recently, I was approached about paying for an advert in a “planning ahead” feature of our local paper. Clearly they hadn’t had many takers - but here’s what struck me. It was little ole independent me, and the one big corporation-owned facility that holds pretty much the entire market in this area. Side by side. Same page. That’s the thing about showing up in local media. It puts you in the conversation. It doesn’t matter that they have more money, more staff and a brand that’s been here for decades. You’re there too. And for the family quietly doing their research, that matters more than you might think. This week: look at your local paper. There are two ways in: A paid advert. Small, well-worded, consistent. Doesn’t need to sell anything. Just needs to say you exist and what you do. A story pitch. Think about what angle a local journalist might actually care about. Death Café hosting. Families who choose home funerals. The rising cost of funerals and what alternatives exist. Local Death Doulas. The history of burial in your region. You probably have more stories in you than you think - and journalists are often looking for them. Write down one pitch idea this week. One local journalist’s name and contact. One small ad concept.

Hi team - ! Every Friday I'll drop a small visibility prompt here into the community. Not a homework assignment. Not a checklist. Just one practical idea, question or nudge to help you show up a little more clearly in the world this week. Some weeks it'll take five minutes. Some weeks it'll make you think for days. Either way - it's here when you're ready. Welcome to Visible Fridays! *** The List That Changed Everything 🐦‍⬛ One of the most-viewed pages on my website is a list. Not a blog post about grief. Not a ceremony portfolio. Not a sales page. A list of funeral venues in the Blue Mountains. I built it over about twelve months - through conversations, site visits, and the slow work of getting to know the spaces in my community where people might want to gather and grieve. I added each venue when I'd either used it myself or felt confident enough to recommend it to a family. Some of them I'd walked through alone on a quiet afternoon. Some I'd stood in while a family said goodbye to someone they loved. It cost me nothing to create. It took time - but the kind of time that was already part of the work. Getting to know my community. Understanding what was available. Being genuinely curious about the places people might choose for a farewell. And then something interesting started happening. Venues started contacting me. Asking to be added to the list. Which means I now have a living, growing resource that positions me as the person who knows this landscape - literally and figuratively - better than anyone else in my area. That is visibility. Not a Reel. Not a paid ad. A list that keeps doing its work long after I built it. Here's why it works for visibility: - It brings people to my website who've never heard of me. They're searching for funeral venues in the Blue Mountains and they find me first - before they've spoken to a funeral director, before they know what they need... I'm already there. - It builds trust before anyone reaches out. A family who reads through twenty-two venues knows, before they contact me, that I am embedded in this community. That I know the people who run these spaces. That I've been in these rooms. That I'm not a stranger to this territory. - It starts referral relationships. Every venue I contacted to ask if they'd like to be included became the beginning of a professional relationship. Most said yes. Many of them now recommend me when a family asks who they should call. - The article translates beautifully into social content - I've made carousel posts featuring & tagging all the venues. I'd previously chopped it up into Part 1 & Part 2 as the list slowly built - and recently posted a full carousel of 17 venues. These posts have accrued about 9k views across Insta & TikTok. - And quietly, without me needing to say it directly, it shows who I am and what I believe about this work. The venues I've chosen are not just functional ceremony spaces. They're a bookshop with a secret garden. A vineyard in a valley. A community hall with a working pipe organ. A heritage house where the owner will put the kettle on. The list is a portrait of how I think about funerals - that they should feel like the person who died, not like a ceremony performed in a room chosen for convenience.