🐦‍⬛ Visible Friday #9: Write The Thing. Your Resources Can Change Lives.

A stranger on the internet emailed me this week. Here's some of what she said.

"Your feed popped up on my FB and I have been following you for a while. Then I saw your complex families content and it touched a nerve. I understood what I was sad about. And then bugger me my sister died two weeks post surgery. With your help and assistance with the words I stood at her service and explained why I was there."

"One thing death does is force people back into relationships they thought had already ended... Not every eulogy needs to erase complicated parts. Not every goodbye needs to turn someone into a saint. Sometimes the healing starts the moment someone finally stops pretending that the story was simple."

"I am grieving the death of hope, hope in believing that reconciliation between us might have been possible... Your words showed me this was even possible."

One piece of content. One family. One eulogy that told the truth instead of the tidy version, because the resource was there when she needed it.

In Visible Friday #4, we talked about ditching the word "blog" and seeing your resources for what they are. Genuinely useful things that someone, somewhere, is searching for right now, often at the worst moment of their life.

This week's prompt builds on that. But the why comes first.

This is what we're doing:

We're not building a content calendar. We're leaving something on a path for someone to find at 11pm when their sister has just died and they don't know what to say, or what they're even allowed to feel.

You hold years of sitting with families, learning what helps and what doesn't, what people need to hear and what they need permission to say out loud. That's not common knowledge. That's lived expertise, and somewhere tonight, someone is searching for exactly what you know.

Your task this week:

Choose 3 to 5 areas of this work you feel most passionate about right now. Not everything you've ever written about, just what's alive for you at the moment. This can and will shift.

For each one, name (or commit to writing) one resource, guide or article that anchors it.

Mine, right now, look something like:

Eulogy Writing Guide
A Parent's Guide to Talking to Kids About Death and Dying
A Family Guide to Discussing Death and Funerals
Funerals Reimagined: Why Ceremony Matters (in progress)
DIY Ceremony, or It's Never Too Late to Hold One (in progress)

Think of these as your content pillars. Once you've named them, every social post, every reel, every Facebook post has somewhere to point back to. You're not creating from scratch every week, you're exploring different angles on five things you already believe in.

A small tool that's making a big difference:

I've been playing with ManyChat the last few weeks. If you haven't come across it, it's an automation tool that responds when someone comments on or messages your social posts, and sends them straight to a specific article or resource on your website, automatically, no extra effort from you once it's set up.

What's changed for me is seismic. My website traffic in April and May this year was higher than my entire 2025. Yep. 2 months Vs 1 year. The resources were always there. ManyChat just built a faster road to them.

So: Write the thing

It's tempting to think visibility is about algorithms and the right hook in the first three seconds.

Sometimes it's about one honest, well-written guide sitting on your site, waiting for the one person who needs it most.

Name your pillars. Write toward them. Get them out there.

Someone's sister might die in two weeks, and your words might be what helps them stand up and tell the truth.

Only love,

Amy 🐦‍⬛

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🐦‍⬛ Visible Friday #9: Write The Thing. Your Resources Can Change Lives.