1d • Visible Fridays
🐦⬛ Visible Friday Prompt #30: Name The Possibility
Hi lovely Vizzy D's:
I’m writing this from Daylesford on Djaara Country in regional Victoria - on the eve of Australia's first national Death Doula Conference: Roots & Wings.
Tomorrow I’m presenting a session all about *The Visible Death Worker Community* - and it feels very sweet to be heading into that room knowing that in a way, you're allllllllll coming with me.
I've been revisiting some of the core teachings we cover in 'Visibility Foundations' & the 'Social Reels Masterclass' - and what struck me as something helpful to revisit - was about the importance of HOW WE DESCRIBE OUR WORK - so this is your Visible Friday Prompt this week:
🐦⬛ How we describe our work really matters - not because we need to become slick marketers.
Not because we need to find the perfect Instagram hook.
But because the words we use help people understand what is possible.
🐦⬛If I say:
“I offer death doula support.”
I’m telling someone what I do.
But what if I say:
“You don’t have to navigate dying alone.”
Now I’m speaking to something they might actually be feeling.
🐦⬛Instead of:
“I offer funeral planning.”
What about:
“There are more ways to say goodbye than the funeral industry usually shows us.”
🐦⬛Instead of:
“Book a consultation.”
What about:
“Let’s talk about what you’d want if someone you loved died tomorrow.”
That shift is bigger than copywriting.
It’s positioning.
It’s saying:
Here is the problem I see.
Here is what I believe could be different.
Here is the possibility I can help you move towards.
And I think this is especially important in death care.
Because so much of our work is about helping people imagine things they may never have imagined before.
A different kind of funeral.
A home wake.
A family-led death.
A meaningful goodbye.
More choice.
More participation.
More conversation.
More care.
Our language is an essential part of that work.
🐦⬛ So this week, have a look at the words you use to describe what you do.
Are you describing your service?
Or are you helping people see the possibility?
And if you’re brave, rewrite one of your offers without using your professional title at all.
What is the human problem you’re responding to?
What might become possible because your work exists?
That’s your weekly Visible Friday challenge.
And tomorrow, when I’m standing up in that room in Daylesford talking about this community, I’ll be carrying a little piece of all of you with me.
Only love,
Amy x
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🐦⬛ Visible Friday Prompt #30: Name The Possibility
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Death care marketing isn't advertising - it's advocacy. Tools, guidance & support for funeral celebrants, death doulas & death care practitioners.
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