Hi lovely Vizzy D's: I’m writing this from Daylesford on Djaara Country in regional Victoria - on the eve of Australia's first national Death Doula Conference: Roots & Wings. Tomorrow I’m presenting a session all about *The Visible Death Worker Community* - and it feels very sweet to be heading into that room knowing that in a way, you're allllllllll coming with me. I've been revisiting some of the core teachings we cover in 'Visibility Foundations' & the 'Social Reels Masterclass' - and what struck me as something helpful to revisit - was about the importance of HOW WE DESCRIBE OUR WORK - so this is your Visible Friday Prompt this week: 🐦‍⬛ How we describe our work really matters - not because we need to become slick marketers. Not because we need to find the perfect Instagram hook. But because the words we use help people understand what is possible. 🐦‍⬛If I say: “I offer death doula support.” I’m telling someone what I do. But what if I say: “You don’t have to navigate dying alone.” Now I’m speaking to something they might actually be feeling. 🐦‍⬛Instead of: “I offer funeral planning.” What about: “There are more ways to say goodbye than the funeral industry usually shows us.” 🐦‍⬛Instead of: “Book a consultation.” What about: “Let’s talk about what you’d want if someone you loved died tomorrow.” That shift is bigger than copywriting. It’s positioning. It’s saying: Here is the problem I see. Here is what I believe could be different. Here is the possibility I can help you move towards. And I think this is especially important in death care. Because so much of our work is about helping people imagine things they may never have imagined before. A different kind of funeral. A home wake. A family-led death. A meaningful goodbye. More choice. More participation. More conversation. More care. Our language is an essential part of that work. 🐦‍⬛ So this week, have a look at the words you use to describe what you do. Are you describing your service? Or are you helping people see the possibility?